Retail In-Store Communication Intern Sunglass Hut

3 settimane fa

Milano, Italia EssilorLuxottica A tempo pieno

Retail In-Store Communication Intern Sunglass Hut

Date: May 10, 2024

Brand: Corporate

Location:

Milano, IT

WHO WE ARE

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.

With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

JOB SCOPE AND MAIN RESPONSIBILITIES:

Main mission of the department is to help creating a store experience that reflects at its best the communication strategy of the brand.

The RISC department oversees and coordinates the retail in store creative adaptation process for all marketing brand/equity campaigns about Sunglass Hut network at a global level.

As expert of the in-store channel, the department provides creative team/agencies with the key insights to develop an elevated in store experience to support seasonal campaigns and new product launches at POS, ensuring alignment with brands’ tone of voice and visual identity guidelines.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

  • Support in managing equity, house brand and license brand campaigns in store creative declination at a global level, mastering the project timeline and securing on time delivery of each scheduled tools/tasks.

  • Delivering the annual in store communication plan and activity calendar across all touch points in collaboration with global and local teams, such as: content, brand, space management, local VM and business management team.

  • Setting up the whole process from project kick off and creative development, throughout prototyping approval, to the final execution and in store delivery and setup.

  • Setting up VM global guidelines in full cooperation with internal stakeholders (eg Retail Space Management Team, Content Team, etc) to secure a qualitative and compliant local execution.

  • Analyze data, collect feedback from the markets to improve the efficacy of the communication in store.

NETWORK OF INTERACTION:

  • BRAND / COMMUNICATION TEAM (Brand Strategy Setting)

  • D2C MARKETING TEAM (Marketplace Strategy)

  • RETAIL SPACE MANAGEMENT (VM Strategy Setting)

  • CREATIVE HUB (Assets Production & Adaptation)

  • LOCAL VM (VM Activities Execution)

TECHNICAL SKILLS - PORTRAIT OF A PERFECT CANDIDATE:

  • Teamwork Skills

  • Interpersonal and Communication Skills

  • Negotiation Skills

  • Adaptability

  • Critical thinking

  • Empathy

  • Good knowledge of Excel

  • Proficient in the use of Powerpoint

LANGUAGES:

  • Italian: Excellent

  • English: Excellent

  • Other Languages: French nice to have

We welcome applications from all individuals regardless of their ages, backgrounds, gender, sexual orientation, political affiliations, personal beliefs, or religions. This includes those registered in targeted employment programs under Italian Law 68/1999, in accordance with Article 15 of Stat. Lav and Legislative Decrees 215/03 and 216/03.

Job Segment: Marketing Communications, Ophthalmic, Communications, Business Manager, Marketing, Healthcare, Retail, Management

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