Specjalista ds. analizy i marketingu

4 settimane fa

Milano, Italia InPost Italy A tempo pieno

In Post is a leading player in the business to consumer parcel delivery market. In Poland, they are successfully redesigning the last mile for e-commerce as the market leader.
In Post covers the Italian market with a network of 5000 PUDOs (Pick Up and Drop Off points) and 4500 fully automated parcel lockers (that are accessible 24/7) enabling customers to collect, send and return parcels at their earliest convenience. The aim is to continue scaling In Post in the Italian market in a similarly rapid trajectory to that of Integer's Polish home market. We're looking for people with drive and curiosity, who will join us in re-writing the norm
We are looking for a strategic and results-oriented B2 B Marketing Specialist to support the development and execution of marketing initiatives targeting our business clients in Italy. This position is key to accelerating In Post's growth in Italy both in the e-commerce environment (increasing our presence in checkouts through co-marketing with merchants) and in the expansion of our delivery point network, identifying and attracting new partners (stores, local businesses, etc.).
This role will combine strategic vision, analytical capability, and results orientation, working closely with sales, expansion, product, BI, to maximize the commercial impact of actions on both fronts.
This role is ideal for someone with 2–4 years of experience in B2 B marketing who is eager to grow and make an impact within a dynamic and collaborative team.
Collaborate to plan and execution the B2 B marketing strategy for merchants and network expansion in Italy
Assist developing co-marketing campaigns with sales to improve In Post's positioning in Italian checkouts
Support the creation of sales and marketing collateral, including presentations and brochures
Conduct market analysis and segmentation to personalize actions according to profile (merchants vs. network points)
Coordinate with internal teams (sales, network, digital marketing) to ensure activities are aligned with business objectives
2–4 years of experience in B2 B marketing or a related field
Previous experience in e-commerce, logistics, technology, or sectors with a commercial and partnership focus.
Knowledge of the Italian market and sensitivity to adapt messages and actions locally.
Experience assisting co-marketing and B2 B acquisition campaigns.
Proficiency in Italian and English
Ability to manage multiple projects and meet deadlines
Commercial focus and results orientation.
Multinational environment
Flexible, creative, vibrant working environment
Join a team of passionate, skilled, and motivated individuals
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