Director of Retail Marketing

p h3Retail Market Manager, Fendt, Southern Europe /h3 pDate: Oct 30, 2026 /p pLocation: Breganze, IT /p pWorkplace Type: Remote /p pEmployment Duration: Permanent /p pNot everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. p pThe Retail Market Manager is responsible for the conception and / or implementation of all sales Marketing promoting activities in the region: Ensures a market adapted and continuous product argumentation on all channels for the Field Retail Managers, Product Specialists and the dealer salesmen
- Supports MC (Marketing Communication) with the development of the B2B2C brand communication), as well as the cross medial implementation in the market with the aim of creating one consistent and region wide Fendt presence. /p pFully involved in the creation of (digital) campaigns and their regional implementation, reviewing implementation success. Ensures market specific adaptions to the Marketing´s training concepts and their regional implementation. Define and implement through Sales Engineer, the local Sales and Marketing Training for the cluster. Plan, define and support Local DEMO activities for Full Line. Plans and supports events, e.g. product launches, local fairs and field days. Analysis and interpretation of customer satisfaction surveys (NPS) create activities to increase the results. Plans and reviews regional ASP budgets in coordination with MC /p h3Your Impact: /h3 pDigital Transformation Programs interface, responsible for the implementation of digital sales processes (lead to order) and the supporting system landscape. /p pResponsible for the lead capturing process during trade fairs, events and dealer days in the region (“We know every single event guest”)
- Initiates adequate communication and sales campaigns by interpreting the right KPIs with one goal: filling the sales funnel. /p pAccountable for a consistent dealer and customer master database. Professional and disciplinary responsibility for all subordinate ASP Managers and Sales Engineers. /p pThis includes target-oriented and independent task planning, the development, motivation and assessment of team members
- Creation and coordination of framework conditions for the effective and efficient achievement of objectives. /p pFirst escalation stage in case of discrepancies between the team. Professional responsibility for Field Retail Managers and Product Specialists. This consists of the regional wide coordination for all retail topics, as well as the alignment with the local business managers /p h3Your Experience and Qualification: /h3 pPrevious Marketing experience will be beneficial, ideally gained within agricultural, grounds care or similar equipment business /p pSales or Business Development experience is a strong plus Ideally educated to Agricultural Business Management, Economics or Marketing. Good knowledge of agricultural machinery business /p pExcellent Organizational skills. Good oral and written Communication skills in English is required; Spanish is a plus /p pNumeracy and Analytical ability. Business and Commercial Acumen. /50% /p pAttractive, fair remuneration including participation in our bonus scheme /p pCompany car available for the position /p pBalance of work, family and free time due to flexible working time and the possibility of remote work /p pPrivate health insurance with partial coverage of some medical expenses /p pCanteen with meal allowance /p h3Your Workplace: /h3 pYou will work in remote mode, position is allocated to our combine site Breganze. /p pWe value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives. /50,000
- €60,000 gross annual salary /p pThe compensation range specified in this job posting represents an indicative range for the role. Final remuneration will be defined based on the selected candidate’s experience, skills, and qualifications, in compliance with applicable EU pay transparency and pay equity regulations. /p pCustomers know they can count on Fendt for the highest quality, most technologically advanced and most efficient equipment available, on or off the farm. Fendt's innovations provide the performance and profitability that farmers and other customers need to succeed while operating sustainably. /p h3Job Segment /h3 pSustainable Agriculture, Market Manager, Marketing Manager, Agricultural, Sales Engineer, Agriculture, Sales, Marketing /p pAGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services help