Marketing Specialist

We're not in the wing business. We're in the flavor business.Since opening in 1994, Wingstop has been on a mission to Serve the World Flavor. Today, we're a $2B brand with 3,000+ restaurants globally and one of the fastest-growing concepts in the restaurant industry.In 2026, Wingstop will open its first brick-and-mortar restaurant in Italy, starting in Milan. This is a ground-zero launch in a high-potential market, and we're building a small, entrepreneurial team to lead the brand's entry and long-term growth.Our success is powered by our people and our values — what we call The Wingstop Way: entrepreneurial, service-minded, fun, and authentic. We move fast, we take ownership, and we win together.THE ROLEWe are looking for a Marketing Strategist to lead the launch and early growth of Wingstop in Italy.This role owns the end-to-end marketing strategy for market entry — from brand awareness and launch execution to driving profitable sales and long-term brand equity. You will work closely with the franchisor, agency partners, and internal stakeholders to deliver a best-in-class brand opening and establish Wingstop with a new Italian consumer.This is a hands-on, high-ownership role. You will initially operate as a one-person function, with the opportunity to build a team as the business scales.YOUR IMPACT:Define and execute Wingstop's entry-to-market strategy in ItalyLead a bold, culturally relevant brand launch that builds awareness, relevance, and excitementDrive launch KPIs and support same-store sales growth post-openingEstablish Wingstop as a distinctive, crave-worthy brand with Italian consumersWHAT YOU'LL DO:Design and execute integrated marketing plans for brand launch and early growthBuild brand awareness and cut-through through bold, culturally relevant storytellingLead creative development across digital, social, content, PR, events, and in-store mediaManage social media and paid digital activity via agency partners (or in-house where applicable)Work across PR, influencer marketing, ESG, and crisis communications to support brand reputationUse consumer insights, data, and analytics to optimize campaigns, drive transactions, and increase average ticketPartner closely with franchisor teams to ensure brand consistency and alignment with global guidelinesAct as steward of Wingstop's brand identity, visual system, and tone of voice across all touchpointsAnalyze performance and translate learnings into actionable improvementsSolve consumer and business challenges creatively and profitably, always keeping the guest at the centerWHO YOU ARE3–4+ years of relevant marketing experienceExperience in restaurants, food & beverage, retail, or multi-location brands strongly preferredStrong understanding of digital, social, PR, content, and campaign developmentComfortable working with agencies and senior stakeholdersMindsetEntrepreneurial: Comfortable building from scratch and operating with limited resourcesHumble: Curious, always learning, open to feedbackHungry: Energized by fast pace, growth, and accountabilitySmart: High emotional intelligence, strong judgment, and excellent communication skillsCultural FitDeep understanding of the Italian market, particularly youth culture (music, fashion, sports, art, entertainment)Fun, energetic, and passionate — you bring positive momentum to the teamWHY THIS ROLE IS DIFFERENTFirst marketing hire for Wingstop ItalyRare opportunity to launch a global brand from zero in a major European marketHigh visibility, real ownership, and the ability to shape the long-term brand blueprintOpportunity to grow a team and scale impact as the business expands #J-18808-Ljbffr