Marketing Head Immunology
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Overview
In this role you will translate international brand direction into local strategies for Immunology, steering the brand from pre-launch to lifecycle management. You'll lead a Therapeutic Area team, ensuring alignment with cross-functional partners and delivering an impactful go-to-market and omnichannel plan. You drive market insights, patient journeys and activation programs to improve patient outcomes and growth. This is a strategic leadership role with emphasis on capability-building and a diverse, future-ready team.
Retribuzione / Benefits
- base salary
- performance-based bonus
- flexible and hybrid working
- minimum 14 weeks paid parental leave
- insurance plans
- retirement plans
Responsabilità
- Lead localization of Therapeutic Area and brand strategy and One Brand Plan; translate insights into strategic priorities
- Develop audience-specific omnichannel campaigns and patient journey solutions
- Own market research and synthesize insights to strengthen strategy; ensure content governance and regulatory compliance
- Shape go-to-market model, segmentation, engagement strategies and investment mix
- Lead cross-functional brand and TA team; ensure launch readiness and execution excellence
- Drive performance reviews, forecasting, and resource allocation; monitor KPIs and adapt plans
- Execute digital and omnichannel campaigns; optimize patient activation and HCP engagement
- Foster capability building and maintain strong external stakeholder relationships
Requisiti fondamentali
- Significant commercial experience in pharmaceutical/biotech healthcare; brand management across full product lifecycle
- Proven ability in customer segmentation, go-to-market strategy and omnichannel engagement
- Experience leading cross-functional teams and collaborating with Medical, Sales, Value & Access
- Direct people leadership experience with coaching and development
- Strong financial acumen: budgeting, forecasting, and marketing investments
- Experience engaging with HCPs, KOLs and patient organizations; international/ regional exposure is a plus
- Strong communication, stakeholder management and strategic thinking
- Collaborative mindset
- Strategic influence
- Adaptability
- Omnichannel engagement design
- Audience segmentation and customer journey mapping
- Advanced analytics and AI-enabled marketing tools
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