Head of Global Marketing Intelligence

15 ore fa

Stazione Val di Vizze TrentinoAlto Adige, Val di Vizze (BZ); Provincia di Bolzano; Trentino-Alto Adige, Italia Dr. Schar Tempo pieno

Your Responsibilities Strategy & Governance: Define and lead the global Marketing Intelligence strategy and governance, establishing common analytical standards, methodologies and KPIs to deliver consistent and actionable insights across markets.

Data & External Intelligence Management: Lead the management and continuous improvement of market, shopper and competitive data, external intelligence providers and AI-enabled analytics to accelerate high-quality business insights.

Business Process Support: Provide standardized, fact-based insights to support category strategy, portfolio optimization, innovation and commercial planning across the organization.

Leadership & Capability Development: Lead and develop the Marketing Intelligence team while continuously strengthening analytical capabilities, tools and ways of working across the organization.

Your Profile Degree in Business Administration, Marketing, Economics or a related field

Several years of experience in Marketing Intelligence, Market Research or Consumer & Shopper Insights, ideally in an international environment

Proven leadership experience and strong stakeholder management skills

Ability to act as a trusted strategic partner to senior leadership

Strong analytical skills with the ability to translate data into actionable business insights

Strategic, business-oriented and solution-driven mindset

Excellent English language skills; additional languages are an advantage