Head of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing in Bulgaria. This role offers a hands-on, strategic leadership opportunity to oversee and execute comprehensive marketing initiatives for a dynamic, creator-focused platform. You will take ownership of all marketing channels, including SEO, paid media, content, email, and website optimization, driving lead generation, revenue growth, and long-term brand strength. The position requires both big-picture strategy and day-to-day execution in a fast-moving, startup-like environment. You will work closely with internal teams and external partners, analyzing performance data, testing new growth channels, and building scalable marketing processes. This role is ideal for a pragmatic, data-driven marketer who thrives in a remote, collaborative, and results-oriented setting, and who is motivated by shaping the future of a global, innovative company. Accountabilities - Develop, implement, and manage end-to-end marketing strategies across all channels (SEO, paid media, content, email, website, and performance marketing). - Audit current marketing efforts, identify gaps, and build integrated plans to drive qualified leads, revenue, and brand awareness. - Lead campaign execution, including channel optimization, testing, and performance analysis, ensuring alignment with business objectives. - Conduct market research, competitive analysis, and audience insights to inform strategy and messaging. - Collaborate closely with Sales, Operations, and Leadership to align marketing initiatives with revenue and growth priorities. - Manage external partners, freelancers, and agencies as needed, ensuring high-quality output and on-time delivery. - Establish processes, dashboards, and reporting to enhance clarity, accountability, and execution speed. Requirements - 6–10+ years of experience in growth, digital, or performance marketing, preferably in a startup or remote-first environment. - Hands-on experience with SEO, paid media (Google Ads, Microsoft Ads), website optimization, and content marketing. - Strong analytical skills, with experience using Google Analytics/GA4 and other measurement tools to drive data-informed decisions. - Demonstrated ability to develop and execute marketing strategies that deliver measurable results. - Experience managing multiple priorities, stakeholders, and marketing projects in a fast-paced environment. - Excellent communication skills, capable of collaborating across teams and presenting insights clearly. - Curiosity, adaptability, and a passion for building and scaling marketing systems over time. - Experience with email marketing, CRO, and U.S.-focused campaigns is a plus. Benefits - Competitive salary and performance-based incentives. - Fully remote work, flexible hours, and global team collaboration. - Mentorship and professional development opportunities. - Career growth and leadership opportunities in a fast-growing company. - Collaborative and supportive team environment, with a culture of innovation and experimentation. - Access to learning resources, workshops, and team-building activities. - Opportunity to have direct impact on brand strategy, revenue, and market presence. Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #J-18808-Ljbffr