Director, Marketing

2 settimane fa

Milano, Italia CSL A tempo pieno

Overview: As Head of Marketing CSL Seqirus Italy, you will lead the marketing team in Commercial Operations Italy organization. You will ensure a robust analytical base for strategic decisions, designing developing and implementing marketing strategies to support the organization's products. You will use specific marketing strategies and channels to launch and position products, identifying and implementing marketing strategies and programs in collaboration with internal sales and other stakeholders. Strategy Responsible for development of Brand Strategies, value proposition and marketing plans ensuring the tactical executions of the plan in Italy, consistency in brand messaging, compliance in promotional activities and gather insights to improve or create new marketing programs
Drive the strategic and brand planning processes for CSL Seqirus portfolio
Set brand objectives for CSL Seqirus products that will help achieve overall business objectives
Develop communications strategy and cross-functional activity plan for target segments / customers
Lead the execution of marketing tactics, obtain approval through appropriate copy-clearance committees, ensure full compliance as outlined by the CSL Seqirus SOP on promotional materials
Manage relationship with advertising agencies, provide feedback on copy and creatives consistent with the brand promise and strategy
Monitor short and long-term market trends that impact brand and continuously identify opportunities and gaps to feed into the strategic and tactical brand plans
Ensure the best SoV of CSL Seqirus among the Digital Ecosystems
Support the implementation of strategic sales plan that expands company's customer base and ensures strong presence
Monitor customer satisfaction to ensure customer experience is consistent with brand promise
Drive setup, deployment and maintenance of customized CRM to streamline marketing and field activities
Perform ad hoc analysis of market data and sales performance, as needed
Monitor competitive intelligence and competitor activities, and make appropriate recommendations, as needed
Develop & implement the Digital Transformation in CSL Seqirus Italy
Partner with Medical Affairs, Regional and National Access & KAMs Team to ensure business objective alignment
Ensure the alignment of marketing and medical strategies to achieve overall business objectives
Collaborate with cross functional team to deliver Strategic Plan
Collaborate with cross functional team to deliver regional plans
Coordinate with Demand Planning the product supply and set accurate rolling forecasts
Monitor inventory during the sales season
Coordinate with Regulatory Affairs the in-country batch release process
Deliver oral and written communications, develop and make presentations to commercial management, the sales force, and other internal groups and stakeholders, as needed
Bachelor's Degree required, preferably in Life Sciences or Business / Marketing. English proficiency
10+ years' pharmaceutical, biotech or healthcare industry experience mostly in commercial roles
CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives.
#

  • Marketing Director

    1 settimana fa

    Milano, Italia EHR Italy A tempo pieno

    On behalf of our client, a company operating in the women's fashion industry with a turnover of over €200 millions achieved by multiple brands (less than 6) and with HQ in Milan, we are looking for a MARKETING DIRECTOR. **Posizione**: The professional, reporting to the General Director, will be responsible for the marketing strategy for the company and...

  • Marketing Director

    2 settimane fa

    Milano, Italia Sector Alarm A tempo pieno

    The Marketing Director will be responsible for the lead generation strategy that will enable the sales team to reach the growth targets, with a strong focus on client acquisition and conversion leveraging digital and offline channels. The Marketing Director will also have responsibility on Sector Alarm brand oversight and website management. This role will...

  • Client Service Director

    5 giorni fa

    Milano, Italia CPM Italy A tempo pieno

    **Vuoi un mini spoiler su CPM?** Ci prendiamo cura dei maggiori brand mondiali da oltre 80 anni attraverso diverse attività, dal merchandising alle vendite, dalla consumer activation al supporto clienti fino alla formazione sul prodotto. Questa è CPM, una realtà internazionale forte e dinamica, come le persone che ne fanno parte. Per te, rappresenta la...

  • Luxury Hotel Sales

    4 settimane fa

    Milano, Italia Cosmo Hotel spa A tempo pieno

    Un prestigioso hotel di lusso a Milano è alla ricerca di un Director of Sales & Marketing. Il candidato ideale avrà almeno 5 anni di esperienza in contesti alberghieri, ottime capacità organizzative e di negoziazione, e conoscerà bene l'italiano e l'inglese. Sarà responsabile dello sviluppo del business, dell'analisi di mercato e della supervisione...

  • Marketing & Business Development Director

    2 settimane fa

    milano, Italia Medtronic A tempo pieno

    Marketing & Business Development Director – MedtronicJoin to apply for the Marketing & Business Development Director role at Medtronic.At Medtronic you can begin a life‑long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more...

  • Marketing & Business Development Director

    2 settimane fa

    milano, Italia Medtronic A tempo pieno

    Marketing & Business Development Director – MedtronicJoin to apply for the Marketing & Business Development Director role at Medtronic.At Medtronic you can begin a life‑long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more...

  • Marketing & Business Development Director

    1 settimana fa

    Milano, Italia Medtronic A tempo pieno

    Marketing & Business Development Director – Medtronic Join to apply for the Marketing & Business Development Director role at Medtronic . At Medtronic you can begin a life‑long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more...

  • Marketing & Business Development Director

    2 settimane fa

    Milano, Italia Medtronic A tempo pieno

    Marketing & Business Development Director – Medtronic Join to apply for the Marketing & Business Development Director role at Medtronic . At Medtronic you can begin a life‑long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more...

  • Western Europe Marketing

    3 settimane fa

    Milano, Italia Medtronic A tempo pieno

    A leading global MedTech company is seeking a Marketing & Business Development Director in Milan, Italy, to shape the future of neurovascular care in Western Europe. This role involves strategic marketing leadership and business development, driving performance across the region. Successful candidates will have a deep understanding of the medical device...

  • Western Europe Marketing

    2 settimane fa

    Milano, Italia Medtronic A tempo pieno

    A leading global MedTech company is seeking a Marketing & Business Development Director in Milan, Italy, to shape the future of neurovascular care in Western Europe. This role involves strategic marketing leadership and business development, driving performance across the region. Successful candidates will have a deep understanding of the medical device...