Integrated Marketing Manager

3 giorni fa

Pavia PV, Provincia di Pavia; Lombardia, Italia Deliveroo Tempo pieno

Overview

In this role you will lead the Italian Integrated Marketing planning and orchestration of 360 campaigns, aligning central direction with local insights to deliver data-driven plans. You'll coordinate planning, budgeting, and calendar governance, while partnering with cross-functional teams to track performance and optimize outcomes. The position sits in the Milan team, combining strategic thinking with hands-on execution in a hybrid setup. You will shape how integrated campaigns drive business priorities and measurable results.

Retribuzione / Benefits

  • hybrid work arrangement
  • competitive salary
  • growth opportunities
  • inclusion-focused culture
  • autonomy and responsibility
  • clear career development

Responsabilità

  • Own integrated marketing planning for the Italian market, turning central direction and local insights into a cohesive plan and shared calendar
  • Synthesize performance data and market intelligence to inform priorities and validate assumptions
  • Maintain the shared marketing calendar as the single source of truth and ensure alignment with strategy and objectives
  • Monitor deliverables against objectives, consolidate marketing investment visibility, and run post-campaign reviews for actionable learnings
  • Influence cross-functional teams and arbitrate conflicting local and central priorities across initiatives

Requisiti fondamentali

  • Strategic thinking and business orientation
  • Data fluency and analytical rigor
  • Experience in integrated marketing planning and end-to-end 360 campaign orchestration
  • Stakeholder management and influence in a matrix environment
  • Prioritisation, risk anticipation, and dependency management
  • Strategic thinking
  • Analytical mindset
  • Cross-functional collaboration
  • Data analysis and interpretation
  • Performance tracking and reporting
  • Integrated marketing planning and programme management