Marketing Manager

Eligo e Voting is a leading digital voting platform used by universities, associations, professional bodies, and organizations to manage assemblies and elections securely and transparently. We're looking for a hands-on Digital Marketing Strategist & Analytics Lead to join our team. You'll plan, execute, and optimize digital marketing campaigns, using data to guide decisions and improve performance across channels. Using tools like Hub Spot, Semrush, Google Analytics (and other Google Ads tools), you'll the full website positioning, data analytics and growth campaign.
This role reports directly to the CEO and includes reporting to International Marketing.
SEO Strategy & Leadership
· Define and execute SEO strategies to grow organic traffic, boost search engine rankings, and increase visibility of our multilingual website (Italian, English, Spanish and Portuguese).
· Conduct keyword research, competitor analysis, and market assessments to identify growth opportunities. Oversee both on-page and off-page SEO, including technical audits, link-building, content optimization, site architecture, schema, plugin maintenance, and page speed improvements. Lead or mentor the SEO team, coordinating with cross-functional partners (content, web development, digital PR).
· Monitor and analyze SEO performance via platforms like Google Analytics, Search Console, SEMrush and report regularly on KPIs and campaign effectiveness.
· Technical SEO on Word Press & Elementor
· Manage technical SEO directly in Word Press using Elementor and leading SEO plugins (e.g., Rank Math/Yoast), including configuration of meta tags, XML sitemaps, schema markup, and redirects.
· Optimize site performance and Core Web Vitals by improving page speed, media compression, caching, and mobile responsiveness within the Elementor environment.
· Oversee ongoing Word Press maintenance from an SEO perspective, including plugin updates, and redirect settings, and resolution of technical errors flagged in Google Search Console and other tools.
Hub Spot Marketing Automation & Workflow Management
· Design and manage sophisticated automation workflows across Hub Spot to support marketing, sales alignment, and customer success.
· Setup and optimize workflow triggers, lead scoring, segmentation, and CRM data flows for lifecycle communications and lead nurturing.
· Personalize interactions and automation touchpoints based on customer behavior and data, improving campaign reach and effectiveness.
Data Analysis and Growth
· Analyze key metrics (traffic, conversion rates, CAC, LTV) using Google Analytics, Hub Spot, SEMrush and other analytics platforms to identify performance trends and optimization opportunities across all digital channels.
· Design and execute data-driven growth strategies, including funnel analysis to identify drop-off points, A/B testing for conversion optimization, and audience segmentation to improve lead generation and customer acquisition.
· Monitor campaign performance in real-time, track ROI and key KPIs, generate regular performance reports, and implement data-based adjustments to improve results and reduce acquisition costs.
Experience: 3+ years – max 7 years in digital marketing, with expertise in campaign management (webinars, funnels, email campaigns) and marketing operations. Technical Skills: Proficiency in Hub Spot, SEMrush (or equivalent), Google Analytics and other marketing technologies (CRM, automation tools).
Data-Driven Mindset: Strong ability to analyze campaign performance data and translate findings into strategic improvements.
Languages: Bilingual proficiency in English and Spanish is required; proficiency in Italian or Portuguese is a plus.
Salary: Annual gross salary based on experience.
Dedicated budget for training and professional growth opportunities.
Remote Work: Enjoy a fully remote role with flexibility to work from anywhere.
Innovative Environment: Join a forward-thinking team that values creativity, collaboration, and data-driven decision-making.