Head of Business Development
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ABOUT KOLSQUARE------------------------------Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL (Key Opinion Leader, also known as influencer) marketing campaigns. Our platform is designed to optimize brand communication strategies, addressing the challenges of the digital era.
With Kolsquare, professionals can seamlessly identify the most suitable KOL profiles, manage their campaigns from start to finish, and analyze their results and performance metrics.
Kolsquare leverages cutting-edge Big Data, AI, and Machine Learning technologies to empower hundreds of clients—including Coca-Cola, Danone, Publicis, Orange, Sézane, and Decathlon. We help brands forge meaningful partnerships with over 3 million KOLs who have 5,000+ followers across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap, and YouTube.
In 2024, Kolsquare became part of the team.blue group, one of Europe's largest private tech companies. This partnership amplifies our commitment to innovation, excellence, and our continued trajectory of exceptional, profitable growth. KOLSQUARE MISSION------------------------------Kolsquare is proud to be a Benefit Corporation, certified B-Corp in 2024.Our mission is to help you realize your full potential while making a positive impact on the world.
Influencer Marketing is hailed as a revolutionary $30B industry that has transformed the media and digital landscape. It is both a goldmine of opportunity and a field surrounded by myths and uncertainties. While everyone acknowledges its impact on brand awareness and customer acquisition, not everyone knows how to harness its potential effectively.
At Kolsquare, we believe wholeheartedly in the power of this new media. We see it as the most impactful way for ideas, individuals, and organizations to grow and achieve their greatest potential. Furthermore, we believe it is an incredible tool to create meaningful, positive change for a better world.
Our mission is simple: to make the power of KOL Marketing accessible to all. KOLSQUARE CULTURE & VALUES------------------------------Deliver WOWBe Responsible in your actionsPursue Growth & LearningBe passionate and determinedShare your Power, Knowledge & WealthBuild Authentic relationshipsWe cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.
More info about culture here in our Culture Book. YOUR ROLE ------------------------------We're looking for a Head of Business Development to take full ownership of our BDR function and help us scale it to its next stage of maturity.
This is a second-line leadership role, leading around 18 BDRs through Team Leaders across France, the Nordics, Spain, Italy, Benelux and the US. Reporting to our VP Sales, you'll work closely with Sales, Marketing and senior leadership to drive performance and shape the future of the function.
The team is already established. Your focus will be on developing team leaders, evolving the BDR playbook, improving performance and bringing new ideas and best practices to make the function more effective and scalable.
You'll need to be comfortable operating at both strategic and operational levels, staying close to the teams while thinking about the bigger picture. WHAT YOU'LL DO------------------------------Lead and develop the BDR organisationLead and coach BDRs and BDR team leaders across multiple European markets.
Set clear expectations, performance standards and accountability across the function.
Support managers with performance management, development and career progression.
Build strong management practices and ensure the team has the structure and support needed to perform.
Own the BDR strategy and playbookOwn and continuously evolve the BDR playbook across inbound and outbound motions.
Adapt prospecting strategies and processes to different markets and customer segments.
Identify and test new approaches to improve prospecting, qualification and conversion.
Bring new ideas and best practices to improve how the BDR function operates and performsDrive performance through dataOwn and monitor the key BDR metrics: meetings booked, SQLs and contribution to sales.
Analyse performance across teams, markets and managers to identify trends and opportunities.
Turn data and insights into concrete action