Digital Analyst

1 giorno fa

Milano, Provincia di Milano; Lombardia, Italia ING Banking Tempo pieno

Overview

In this role you translate user behavior and funnel data into actionable insights to improve conversion across web and app channels. You work within a multidisciplinary analytics and performance team to scale the marketing engine quickly and sustainably, balancing quick wins with long-term growth. You'll analyze acquisition funnels, tagging strategies, and on-page behavior to pinpoint friction and opportunities, and you'll partner with content and performance leads to optimize paid traffic and downstream conversions. You'll also build dashboards and support A/B tests to drive measurable impact.

Retribuzione / Benefits

  • Flexible Smart Working
  • Competitive base salaries and performance bonuses
  • Meal vouchers and corporate restaurant/bar
  • Health insurance and Accident insurance
  • Pension fund and welfare plan
  • Lots of training and development opportunities

Responsabilità

  • Analyse acquisition funnels to identify drop-offs and improvement opportunities
  • Co‐design and maintain tagging/measurement strategy (events, conversions) and implementation
  • Study on-page user behavior using session recordings, heatmaps, and click analysis to uncover friction
  • Translate data insights into actionable recommendations for Content Marketing Specialists
  • Partner with performance and commercial leaders to assess paid traffic quality and impact on conversions
  • Build and maintain dashboards to monitor funnel health and KPI trends
  • Support design of A/B tests with data hypotheses and post-test analyses

Requisiti fondamentali

  • 5+ years of experience in a Digital Analytics role
  • Strong decision‐making skills to manage critical situations
  • Degree in Digital Marketing, Statistics, Engineering, or Economics
  • English proficiency
  • Experience with analyzing user digital behavior (APP & WEB)
  • Proficiency with Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù
  • Decision making under pressure
  • Cross‐functional collaboration
  • Strong communication and storytelling with data
  • Adobe Analytics
  • Amplitude
  • Optimizely CMS