Digital Marketing

Digital & Communication Manager page is loaded## Digital & Communication Managerlocations: As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.We are seeking an experienced and forward-thinking Digital & Communication Manager who will act as a strategic partner to the business, capturing market insights to help define the company's long-term direction. You will not only evolve our brand identity and manage our multi-channel ecosystem for Italian and Export markets, but also take an active role in identifying positioning opportunities that ensure sustainable growth. Key Responsibilities****Strategic Market Insights & Positioning*** Web Market Intelligence: Monitor and analyze digital market trends and competitor activities to identify key insights.* Opportunity Identification: Identify product or service positioning opportunities through deep-dive analysis of the digital landscape.* Business Alignment: Work closely with Sales, Product Development, and Customer Service teams to ensure all communication efforts align with overall business goals.**Communication Evolution & Brand Strategy*** Brand Identity & Governance: Elevate the company’s tone of voice and visual presence. Responsible for the creation, update, and enforcement of the Company Profile and official Brand Guidelines.* Content Strategy: Oversee the creation of high‑impact content (copy, visuals, video), with the ability to explore generative AI tools as a support* Creative Supervision: Lead the production of all marketing collateral (sales kits, brochures, digital assets) ensuring a premium and modern aesthetic in line with corporate standards.**Digital Ecosystem & Demand Generation*** Optimize the corporate website (CMS) and social media profiles (LinkedIn, Facebook, Instagram, Youtube) to drive engagement.* Digital Campaigns & Geomarketing: Plan, execute, and monitor digital and geomarketing campaigns, including paid advertising across Meta, LinkedIn, and Google Ads, as well as CRM and email marketing automation.* Data Insights: Utilize analytics and data tools to monitor KPIs, predict trends, and optimize campaign performance.**Events & Agency Coordination*** Trade Shows & Fairs: Direct the strategic organization of local and international events, ensuring a cohesive brand experience from booth layout to on-site execution.* Branches & Partner Brand Alignment: Act as a guardian of the brand by supporting domestic and international partners & branches to ensure that Angelo Po Guidelines are correctly reflected in their showrooms, local events, and social media presence.* Brief and manage external agencies and vendors, ensuring all deliverables meet the company’s evolving digital and quality standards.**Candidate Profile*** Experience: 5+ year experience in Digital Marketing & Communication, preferably in international environments.* Strategic Tools: deep knowledge of corporate communication tools, including the development of Company Profiles and the implementation of global Brand Guidelines.* AI Literacy: curiosity and openness toward AI tools, with an interest in understanding how they can support and enhance marketing workflows.* Technical Stack: proficiency in CMS (WordPress/Shopify), CRM (HubSpot/Salesforce), and Google Analytics/Matomo.* Creative Suite: strong command of Adobe Creative Suite (Photoshop, Premiere) and/or Canva.* Languages: professional fluency in English. French or Spanish are considered a plus.* Other Skills: strategic thinker, autonomous project manager, and a keen eye for emerging digital trends.Wherever you're at in your career, our people and resources will help you go further.