Campaign & CRM Manager (Hybrid Working)
7 giorni fa
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions ), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa ), as well as a network that offers consumers high-quality vision care and best‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network) , and leading e-commerce platforms.
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We are looking for a CRM Campaign Manager who will play a key role in managing and executing customer relationship management initiatives for EssilorLuxottica most iconic brand. This role ensures that CRM campaigns are aligned with brand strategy, deliver personalized customer experiences, and drive engagement, loyalty, and sales across multiple channels.
CAMPAIGN MANAGEMENT
Coordinate the planning, execution, and monitoring of CRM campaigns (email, SMS, RCS, direct mail, etc.) for the brand.
Collaborate with creative teams to deliver brand-consistent messaging.
DATA & INSIGHTS
Provide regular reporting and insights to optimize CRM strategies.
Support data capture initiatives in-store and online to enrich the CRM database.
CUSTOMER EXPERIENCE
Partner with retail teams to support store-related communications (openings, events, services).
Ensure CRM activities enhance customer journeys and loyalty programs.
Liaise with global and regional CRM teams to align strategy and best practices.
Coordinate with marketing, e-commerce, and retail teams to integrate CRM into broader campaigns.
Support special projects focused on innovation and acceleration initiatives.
Bachelor’s degree in marketing, Business, Communications, or related field.
~6-8 years of experience in CRM, digital marketing, or consumer engagement roles.
~ Previous experience in team management or supervision (even small teams).
~ Strong understanding of CRM platforms, customer data, and campaign automation tools.
~ Analytical mindset with the ability to interpret data and translate insights into actions.
~ Excellent communication, leadership, and organizational skills.
~ Passion for fashion, retail, and consumer brands — ideally with eyewear or lifestyle experience.
~ Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
Access to our cutting-edge learning platform, Leonardo, and personalized development programs to help you grow professionally and personally.
Enjoy flexible work conditions, health insurance coverage, ticket restaurants, internal rooftop canteen
Access special offers for employees on a vast range of eyewear, eye care products, and fashion apparel, so you can enjoy our world‑class brands firsthand.
Enjoy our “Disconnect Program” a holistic approach to work‑life balance, including initiatives for mental health, yoga, jogging sessions, and more, designed to help you recharge and stay healthy.
We are committed to creating an inclusive environment for all employees.
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