Marketing Technology Leader

3 giorni fa

Monza, Provincia di Monza e Brianza; Lombardia, Italia Novartis Tempo pieno
Overview In this role you will translate international brand direction into local strategies for Immunology, steering the brand from pre-launch to lifecycle management. You'll lead a Therapeutic Area team, ensuring alignment with cross-functional partners and delivering an impactful go-to-market and omnichannel plan. You drive market insights, patient journeys and activation programs to improve patient outcomes and growth. This is a strategic leadership role with emphasis on capability-building and a diverse, future-ready team. Retribuzione / Benefits base salary performance-based bonus flexible and hybrid working minimum 14 weeks paid parental leave insurance plans retirement plans Responsabilità Lead localization of Therapeutic Area and brand strategy and One Brand Plan; translate insights into strategic priorities Develop audience-specific omnichannel campaigns and patient journey solutions Own market research and synthesize insights to strengthen strategy; ensure content governance and regulatory compliance Shape go-to-market model, segmentation, engagement strategies and investment mix Lead cross-functional brand and TA team; ensure launch readiness and execution excellence Drive performance reviews, forecasting, and resource allocation; monitor KPIs and adapt plans Execute digital and omnichannel campaigns; optimize patient activation and HCP engagement Foster capability building and maintain strong external stakeholder relationships Requisiti fondamentali Significant commercial experience in pharmaceutical/biotech healthcare; brand management across full product lifecycle Proven ability in customer segmentation, go-to-market strategy and omnichannel engagement Experience leading cross-functional teams and collaborating with Medical, Sales, Value & Access Direct people leadership experience with coaching and development Strong financial acumen: budgeting, forecasting, and marketing investments Experience engaging with HCPs, KOLs and patient organizations; international/ regional exposure is a plus Strong communication, stakeholder management and strategic thinking Collaborative mindset Strategic influence Adaptability Omnichannel engagement design Audience segmentation and customer journey mapping Advanced analytics and AI-enabled marketing tools