Head Of Global Pr

1 settimana fa


Lazio, Italia Buscojobs A tempo pieno

At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a Head of Global PR based in Milan where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We're bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

In this role you will report directly to the Head of Global Communication, and your main duties will be the following:

  • Developing and implementing the global PR strategy for brand and product communications, aligning with the overall marketing, communications, and business objectives.
  • Owning the global narrative for the company's brand and product portfolio, ensuring a consistent and authentic voice across all external touchpoints.
  • Collaborating closely with brand marketing and creative teams to support campaigns and product launches with targeted PR efforts.
  • Developing creative and compelling press materials (press releases, product descriptions, media kits, etc.) to generate excitement around new products and drive media coverage.
  • Partnering with product development and design teams to ensure understanding of product stories and key messages.
  • Building and maintaining strong relationships with key global media outlets, fashion/lifestyle publications, influencers, and industry stakeholders.
  • Acting as the primary spokesperson and media contact for all brand and product-related inquiries.
  • Working closely with local PR teams to adapt global strategies to local markets while ensuring consistency in brand messaging and product positioning.
  • Providing guidance and support to local teams for local media outreach, press events, and influencer collaborations.
  • Collaborating with content, creative, and digital teams to develop engaging PR content that resonates with target audiences.
  • Developing storytelling initiatives that highlight the craftsmanship, heritage, and innovation behind the brand's products.
  • Leading and managing global PR agencies to execute strategies that align with the brand's vision and goals.
  • Establishing KPIs to measure the success of PR campaigns, including media coverage, brand sentiment, and PR-driven traffic.
  • Reporting regularly to senior management on PR performance, competitive analysis, and key media insights.

About you

We are looking for a motivated leader, who brings along the following background:

  • 10 years of experience in public relations, with a strong focus on consumer brands, luxury goods, or fashion/jewelry industries.
  • Proven ability to lead global PR teams and manage agencies in multiple regions.
  • Deep knowledge of global media landscape, key publications, influencers, and industry trends.
  • Ability to translate brand and product strategies into compelling PR campaigns.
  • Innovative approach to PR storytelling, content creation, and media engagement.
  • Excellent written and verbal communication, with experience in preparing spokespersons for media interactions.
  • Comfortable using data to measure PR effectiveness and adjust strategies as needed.

What we offer

You can expect a range of benefits, including:

  • Swarovski products discounts
  • Employee Assistance Program
  • Volunteering leave
  • Learning and development programs

Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

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