Planning Director

Planning at Edelman We are looking to hire a Planning Director to join our Madrid office and to be part of the 25 strong wider EMEA planning team. The planning team at Edelman acts as a centre of excellence and internally consultsacross the entire business. Our role is to help make Edelmans ideas smarter and moreeffective. Our contribution takes the form of:Campaign development through identifying the territory which powers the creative brief or an activation strategy we use insights to anchor the campaign in what worksClient consultancy developing problem solving workshops and other engagements to bring our expertise on client issues, and creating opportunities for extending and deepening the client relationshipsCommunications and Channel planning helping create activation frameworks which craftall ofthe interrelated disciplines which Edelman can offer into a coherent recommendation which clients can buyAs a Planning Director your role is integral to driving creative and campaign excellence whilst delivering senior client consultancy and strategy across both consumer and corporate clients.Responsibilities:Determine priorities and develop /challengetheclientbriefUse a research driven approach to develop the right questions, be an aggregator and help us stand apart at the tableBuild deep relationships with the creative teamand be a central partner in increasingthepowerof our creative workBe able to bridge the gap between audience trends and the industry and determine appropriate channels for the client based on editorial themes, target audience, brand objectives etc.Stress test and provide parameters of success for creative platform ideas in conjunction with creative directorsExplore the intersection of culture,brandsand audiences from new angles to arrive at deeper insights, more provocativeCommunicationsstrategies and breakthrough brand-building platformsConsulton primary research initiatives ensuring methodologies match research objectivesOversee secondary research by analysing data research to learn new insights and support strategy and provide guidance on which key insights should inform the narrative To develop thinking and content which adds value to the wider practise area, whether as publications, white papers or presentations around issues, audiences and cultural trends which have relevance.Required Experience: Global Planning & Control Manager Amplifon SPA Amplifon is the global leader in the retail hearing care industry. 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