Head of Marketing

1 giorno fa

Giuliano di Roma FR, Italia WYCON cosmetics A tempo pieno

WYCON COSMETICS è un brand italiano del settore beauty in forte crescita, con un modello di business dinamico, omnicanale e fortemente orientato al risultato. Il marketing in WYCON è una leva diretta di vendita, traffico e performance retail. Descrizione del ruolo La figura di לקחת Marketing & Commercial Strategy avrà la responsabilità di guidare strategie di marketing ad alto impatto commerciale, con focus su drive to store, sell‐out e massimizzazione delle vendite. Il ruolo riporta direttamente al CEO e opera in stretta collaborazione con i team Retail, Vendite, Prodotto e Merchandising. Responsabilità Definizione e implementazione della strategia marketing con obiettivi commerciali Sviluppo di attività di drive to store per incrementare traffico e conversione nei punti vendita Pianificazione di strategie promozionali e commerciali per massimizzare vendite e marginalità Coordinamento di lanci prodotto, promozioni e iniziative speciali in ottica sell‐out Analisi dei principali KPI commerciali (sell‐in, sell‐out, traffico, conversione, ROI) Ottimizzazione delle leve di pricing, promozione e assortimento Supporto alla rete retail e wholesale con strumenti e campagne orientate alla vendita Gestione e sviluppo del team marketing Collaborazione continua con il dipartimento Prodotto per migliorare performance e rotazione Requisiti Esperienza consolidata in ruoli marketing con forte responsabilità commerciale Provenienza da contesti retail / beauty / fashion / FMCG Approccio data‐driven, orientato a KPI e risultati Esperienza nella gestione di attività promozionali e drive to store Leadership, visione strategica e pragmatismo operativo Cosa offriamo Ruolo strategico con impatto diretto sulle vendite e sul fatturato Ambiente dinamico, veloce e orientato alle performance Possibilità di incidere concretamente sulle scelte commerciali del brand Inquadramento e retribuzione commisurati all'esperienza In WYCON il marketing porta traffico, genera vendite e produce risultati misurabili. Cerchiamo una figura che sappia trasformare strategie e promozioni in numeri concreti. #J-18808-Ljbffr

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