EXPERT MARKETING BROADBAND

As a Broadband Marketing Expert , you'll be part of Plenitude Societa Benefit . Specifically, your Tribe Multiutility Proposition & Digital Sales team will define the marketing strategy, proposition, and go-to-market for the Fiber service.
Development of the Fiber strategy and offering through the definition of commercial propositions in terms of pricing and promotions, value proposition and differentiation levers
Definition of the go-to-market strategy and end-to-end management of commercial launches
Definition of the value proposition in support materials, such as: sales discs and sales support materials, trade marketing, communication for BTL, ATL and digital channel activities, training courses, commercial conventions
Contribute to the definition of the Fibra product evolution roadmap, identifying improvements, service extensions and customer experience enrichment initiatives
Market analysis and benchmarking of direct and indirect competitor offerings; market research and concept/proposition testing
Analysis of the economic sustainability of initiatives and preparation of business plans to support new projects
Omnichannel performance monitoring, commercial KPI analysis (activations, ARPU, churn, channel mix), coverage monitoring and definition of corrective actions
Cross-functional coordination with Sales, Digital, Customer Operations, Brand & Communications, IT, and external partners.
Master's degree in Marketing or Economics; At least 3 years of work experience in marketing and go-to-market in the Telco, Energy or Utility sector
Experience working within organizations that adopt agile and design thinking approaches would be an advantage.
Solid knowledge of the Telco/Broadband market, developed in consulting or corporate contexts, with advanced skills in structuring commercial offers, ARPU optimization/churn reduction, price elasticity analysis and competitive benchmarking
Ability to develop strategies for customer base activation and penetration, as well as a strong familiarity with marketing activities driven by territorial coverage
Ability to manage complex projects, accompanying a product from conception to its launch into production and ability to analyze and understand the main KPIs for managing products and initiatives
Good knowledge of the English language
We promote flexible work arrangements, including smart working options to support a better work-life balance.
Permanent employment contract; our national collective labor agreement and the Energy and Oil National Collective Bargaining Agreement
Plenitude Societa Benefit , a subsidiary of Eni, operates on the market with a distinctive business model that integrates renewable energy generation, energy sales, energy solutions, and a large network of electric vehicle charging points.
In the electric mobility sector, it has a network of thousands of charging points that will be expanded both in Italy and Europe, with the goal of reaching 40,000 points by 2027. Furthermore, it is a leader in Italy in distributed generation from small-scale photovoltaic plants.
Plenitude is a Benefit Corporation (CNC) that integrates, within its Articles of Association, the objective of having a positive impact on people, communities, and the environment, and is part of Eni's broader commitment to creating value through the energy transition. Present in several countries around the world, Plenitude aims to achieve net zero Scope 1, 2, and 3 CO2 emissions by 2040 and, thanks to an integrated and diversified offering, to provide decarbonized energy to all customers.
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