E-COMMERCE PRODUCT MANAGER

Ben Q, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers' lives, is currently looking for a Product Manager B2 C who will join the Ben Q Italy Marketing Team based in Sesto S. The B2 C Product Manager is a commercially-driven role responsible for the full lifecycle management of Ben Q's consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and Ben Q European HQ.
While responsible for e-commerce performance across the full Ben Q B2 C portfolio (desktop monitors, B2 C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2 C team's strength in display and monitor categories. This position requires a candidate who deeply understands the Italian consumer electronics landscape, is fluent in Ben Q's product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels. Product Lifecycle & Portfolio Management Own the B2 C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction. Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning. provide regional HQ with market feedback and localisation requirements. Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar. Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions. E-Commerce & Digital Channel Development Lead Ben Q Italy's e-commerce growth strategy across key omnichannel retailer platforms. Manage and continuously optimise product listings: titles, descriptions, specifications, images and keyword strategy to maximise organic discoverability and conversion rate. Own sponsored campaign management on key e-commerce sites and coordinate with digital marketing on Meta, Google, and comparison site placements. Track and analyse e-commerce KPIs: traffic, conversion rate, buy-box win rate, ROAS, and category share; deliver monthly performance reports to management. Identify and act on e-commerce white-space opportunities — new categories, bundles, exclusive SKUs, or subscription/trade-in models. Support Business Development & Channel Expansion Support the B2 C BDM on the identification and engagement of new B2 C retail and online partners to extend Ben Q's distribution footprint in Italy. Develop joint business plans with key account partners, including promotional investment, in-store visibility, training, and co-marketing initiatives. Work closely with the B2 C BDM to ensure sell-in execution, stock availability, and revenue target achievement. Marketing & Brand Awareness Collaborate with the Marketing Communications Manager to develop product-led content: landing pages, product videos, comparison tools, and review seeding. Brief and oversee influencer/media review programmes for new product launches; Drive localised digital commercial campaigns with measurable awareness and conversion objectives, aligned with European campaign calendars. Provide product training and sales tools to retail staff and key partner teams. Industry Experience Required Qualifications & Experience At least 5 years of experience in product management, category management, or e-commerce experience in consumer electronics, IT peripherals, or lifestyle technology. Prior experience with projector or home cinema product categories is highly desirable. Familiarity with Ben Q's projector lineup (W-series Home Cinema, TK series 4 K, GP/GP20 portable) and competitive positioning is a plus. Broader familiarity with Ben Q's B2 C ecosystem (monitors, Gaming, Screen Bar) is a plus; full product training will be provided at onboarding. E-Commerce Expertise Hands-on experience managing e-commerce business, including content revamp, sponsored advertising, and performance optimisation. Proven ability to drive organic ranking improvement through content, review strategy, and listing quality enhancements. Ability to leverage digital shelf and e-commerce analytics to identify performance gaps and translate insights into concrete optimisation actions. Understanding of Italian e-commerce landscape: online market dynamics, major Italian e-tailers, and emerging Direct-to-Consumer models. Business Development & Analytical Skills Track record of developing and executing joint business plans with retail or online partners. Comfortable with P&L accountability, sell-thr