Events and Ambassador Program Manager

About Basso Bikes
Basso Bikes is a premier manufacturer of high-performance bicycles, defined by a rich heritage spanning almost 50 years. Founded by Alcide Basso in 1977, our brand is rooted in family tradition and a relentless commitment the continuous pursuit of the perfect ride on both road and gravel.
Every Basso is born in Bassano del Grappa, Italy, where the manufacturing process is infused with deep heritage and craftsmanship. Basso is a brand part of the Stardue Group, a private company dedicated to pushing the boundaries of cycling innovation. We are committed to delivering exceptional products that resonate with cycling enthusiasts worldwide. Our team is driven by a passion for excellence and a relentless pursuit of perfection in every aspect of our business.
If you are ready to drive our market presence through memorable experiences and strategic partnerships, this is the opportunity for you.

This position is based at the Basso Bikes headquarters in San Zenone degli Ezzelini, Treviso, Italy.

As the Events and Ambassador Program Manager, you will work in the marketing office at the goal of amplifying the Basso brand's visibility in Europe and the United States. Your role will be crucial for building high-level relationships with our athletes and brand ambassadors and executing impactful events across key markets.

Event Management & Brand Activation
Planning and Execution: Lead the planning, coordination, and execution of engaging Basso events (e.g., expos, consumer demo rides, key consumer experiences) in line with marketing goals and strategy.
Lead Generation: Organize focused data collection and lead generation activities at events to capture valuable customer insights and expand our database.
Coordination: Collaborate effectively with internal teams and external partners to ensure flawless event execution and logistics.
Analysis and Optimization: Evaluate the success of each event through defined KPIs and provide detailed reports with concrete recommendations for continuous improvement.

Athlete & Ambassador Program Leadership
Identify, recruit, and manage athletes and brand ambassadors who perfectly align with our marketing strategy, to effectively cover key markets across Europe and the United States.
Cultivate high-level relationships with ambassadors and athletes to amplify brand awareness and drive engagement within our target audiences.
Activation: Develop and implement customized activation strategies for athletes and ambassadors, optimized for specific regions and demographics, maximizing their impact and media coverage.

Performance Analysis & Reporting
Track and analyze the performance of events and athlete/ambassador activations using precise metrics.
Prepare regular reports and strategic insights to evaluate the effectiveness of initiatives and support data-driven decisions for plan optimization.

Experience: Minimum 3+ years of proven experience in event management and ambassador/athlete program management, preferably within the activewear, cycling, or outdoor industry.
Bachelor's degree in Marketing, Business Administration, or a related field.
Language Skills: Excellent written and verbal communication skills in English (C1/C2 level).
Project Management: Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.
Digital Tools: Proficiency in Microsoft Office Suite; experience with CRM and marketing automation platforms is a plus.
Access to employee discounts on Basso Bikes products.

Join the Basso Bikes team and play a central role in shaping the future of our brand, fostering meaningful connections with cyclists across Europe.