Head of Marketing and CRM

Welcome to Plaza Premium Group, we're people passionate about "Making Travel Better". Believe in customer service, and treating every person with kindness As industry leaders in innovating global airport hospitality, you will work with colleagues from all parts of the world for a truly global experience. You will help and craft services and facilities in over 200 locations in more than 60 international airports across the world. We were established in HK in 1998 by someone who understood the value of an airport lounge and felt that the experience shouldn't just be limited to a closed-circuit group of travelers. Through the years we have worked incredibly hard to create an experience that is both accessible and quality. Almost 25 years later we now span four core business segments: airport lounges, airport terminal hotels, airport meet & greet services, and a range of airport dining concepts. In addition to our own brands, PPG provides airport hospitality solutions to leading airlines, alliances, and corporates around the world. With the future of travel always insight, we created Smart Traveller, a mobile-app rewards program underpinned by in-house technology. We are fast-moving and always evolving to drive our purpose of making travel better. Together, we'll make travel better. The Senior Marketing Manager is responsible for driving service demand and footfall through B2C, B2B2C, and B2B communications, utilizing a combination of walk-in and online marketing and promotion tactics for Italy & Spain. You will also drive revenue, marketing value and brand awareness through strategic regional and local partnerships, while enhancing the overall customer experience and promoting the country. Additionally, this position requires driving Smart Traveller’s member acquisition and engagement through targeted, data-driven campaigns and effective communication. The right candidate will collaborate closely with cross-functional teams to develop effective, quantifiable and measurable marketing, promotion and partnership strategies that drive business KPIs and brand awareness. You will implement campaigns and manage projects in a timely manner, upholding high standards of quality and customer-centricity. Your role will also include developing marketing and partnership implementation plans with local players. You are adept at analyzing data, market trends and consumer behaviour, with the ability to turn insights into actionable strategies and execute plans for the Group’s various lines of business and services in your country. As a highly motivated self-starter and results-driven manager, you will thrive in a fast-paced, dynamic and multicultural environment, conducting market intelligence analysis, providing guidance to the local marketing team. Develop and execute local Marketing and Partnership strategies and marketing execution plans to drive revenue and customer experiences for all PPG lines of business (lounges, transit hotels, Airport Dining, Meet & Greet Concierge and Airport Passenger Service) Responsibility for Italy & Spain Marketing Team to implement regional/global marketing and partnership campaigns and initiatives effectively. Utilize data and insights to develop effective and ROI-driven marketing programs and business plans that drive revenue and maximize cross-business offerings. Project manage marketing campaigns, ensuring comprehensive business and operational planning and timely execution with various stakeholders, including business partners and channel owners, such as Operations, eCommerce, Brand, Loyalty, Sales and Business Development teams. Analyse market trends, customer behaviour and brand-building opportunities to inform marketing and partnership strategies. Oversee marketing and promotional content development and execution across key PPG channels, including point-of-sale, websites, app, CRM platforms and corporate sales. Work closely with Design team and marketing agencies/vendors to ensure effective marketing messages and visual impact and maintain brand consistency. Degree holder in Marketing, Business Administration or related disciplines. Minimum of 10 years' solid marketing and partnership experience on a regional or global level, preferably in the aviation industry. Solid track record of developing, executing and managing effective marketing & partnership campaigns. Self-motivated and committed to achieving revenue target and marketing values. A strong executor and project leader. Guiding team members to implement marketing & partnership strategies and campaigns. Excellent project management, time management and people management skills. Strong data analytics and insights for reporting and presentation.