Marketing Manager, Sports
8 ore fa
A. is an Italian multinational leader in the production and marketing of high-performance rubber soles, a symbol of innovation and design.
In addition to the Italian Headquarters and its central offices in Milan, Vibram boasts international locations with production sites, research and development centers and representation in the United States, China, Japan and Brazil.
Job Title Sport & Outdoor Marketing Manager
We are looking for a Sport & Outdoor Marketing Manager, responsible for developing and executing marketing strategies that strengthen Vibram's positioning and relevance in the different outdoor & sport segments across EMEA Region. This role requires a strategic thinker with deep knowledge of outdoor and sports consumers and communities, capable of driving brand engagement through co-marketing plans with key footwear brand partners, b2c events, sport marketing, athletes, communication, trade shows, retail.
The role will be based in Vibram HQ in Albizzate, Italy, and report into our Global Marketing Director.
Up to 25% travel required.
Brand Positioning: ensure Vibram's leadership in outdoor performance is communicated effectively towards end consumers, across all channels including campaigns, events, sport marketing etc
Partnerships & Co-Marketing: identify and manage collaborations with key brands partners, athletes, and events to enhance brand visibility.
Market & Business understanding: understands market trends and consumer behavior to drive marketing strategy and inform product development
Team Management: directly manages the Sport & Outdoor Marketing Team. Ensures close cooperation with PR, Digital, Product, and Sales teams to deliver cohesive marketing initiatives
Budget Management: oversee marketing budgets for the outdoor segment, ensuring efficient allocation and ROI tracking
Skills Bachelor's degree in marketing, Business, Communications or related field
10 years of experience in Marketing roles
Mandatory experience in Outdoor and/or Sport segments Strong understanding of outdoor consumer trends and retail dynamics
Languages: fluency in English is essential. Proficiency in Italian or another European language is highly desirable
Deep passion for outdoor sports
The history and heritage of a universally recognized brand.
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