Marketing Manager, Sports

4 settimane fa

Milano, Provincia di Milano; Lombardia, Italia WildBrain Tempo pieno
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work. WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.    We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world The Marketing Manager drives development and execution of integrated marketing activity across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more. This role is responsible for delivering regional marketing campaigns, supporting local market activations, and adapting global initiatives to ensure cultural relevance and commercial impact across Southern Europe. The role generates brand visibility, franchise growth, and retail marketing activity across key licensors and licensing categories. It requires a collaborative and commercially minded marketer with experience in brand marketing, entertainment, retail marketing, and integrated campaigns. Strategic Brand Marketing Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations Identify opportunities to grow awareness, engagement, and retail support across key markets Campaign project management ensuring activity aligns with global brand and licensor guidelines Support franchise calendar planning and maintain regional marketing timelines Support large-scale brand activations, partnerships and public events across different markets. Ensure all marketing assets and executions align with brand guidelines and approval processes. Campaign Management Execute and project manage integrated campaigns across digital, social, PR, print, influencer, experiential, and retail channels Manage multiple projects simultaneously while maintaining strong attention to timelines, budgets and details Coordinate with agencies, licensors, and internal teams to develop brand assets (eg; Brand, Social, Retail & Trade Marketing Coordinate trade marketing and campaign assets with global teams and licensees Collaborate with social and content teams to develop engaging campaigns that drive awareness, engagement and brand affinity Stakeholder Management Collaborate with cross-functional teams including commercial, partnerships, franchise, creative, legal, and finance Ability to manage multiple stakeholders and work across different time zones and cultures. Budget Management Provide support and guidance to junior team members where required Contribute positively to team culture and collaboration Significant experience in marketing, entertainment, licensing, retail marketing, or agency roles Fluent in French and English language, able to communicate effectively with partners and stakeholders; including the ability to draft correspondence, presentations, and reports in French and English Experience delivering integrated marketing campaigns Strong stakeholder management and organisational skills Commercial awareness and project management capability Strong attention to detail and accuracy in all aspects of marketing execution and reporting Strong communication and presentation skills Proficiency in PowerPoint and Excel Passionate about entertainment, brands, and pop culture Strong attention to detail and communication skills Base

Salary:
€53,000
- €70,000 gross per annum, depending on experience, skills, and qualifications . Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality.

We offer
competitive benefits, and we invest in our people and their future. Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are