Strategic Planner

1 mese fa

Italia YAM112003 A tempo pieno

YAM112003 is looking for a Strategic Planner to be included in its Strategic Services Department. The person in this role must have a knowledge of branding techniques and marketing frameworks, while being able to think out of the box to enable creativity and identify actionable consumers insights. He/she will report to the Head of Strategy and will collaborate cross-department with creative directors.

Responsibilities:

Support to assess brand positionings, monitor the competitive arena and identify market opportunities for our clients and prospects.

  • Build brand positionings and cross-channel strategies.
  • Support to manage researches on creative solutions, consumer trends, best cases and marketing channels on an ongoing basis.
  • Support to define target audiences and identify consumer insights.
  • Partner with the creative team to identify creative ideas in line with brand objectives and consumer behaviours.
  • Develop communication strategies both online and offline.
  • Manage presentations and create impactful narratives.

Requirements:
  • 6+ years of experience in a similar role.
  • Knowledge of brand communication and marketing principles.
  • Knowledge of social media and digital content.
  • Experience in advertising strategies, media frameworks and content formats.

  • Excellent use of MS Powerpoint.

  • Excellent written and verbal communication skills.
  • Basic knowledge of MS Excel and comfortable with data.
  • Very good English.
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