Sales Analyst

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization, present in more than 80 countries with 5,000 points of sale, including more than 400 company-owned stores. Global CRM Analyst At Diesel Headquarters, located in Breganze (VI), we are looking for a Global CRM Analyst to join the Diesel Global Business Insights & Retail Excellence department, recently created to drive Direct Channels performances and execute the transition towards a Customer Centric culture. Within this area, the Business & Consumer Intelligence team is accountable for providing both business and consumer insights to Diesel Leadership teams, supporting key decision-making processes. The CRM Data Analyst will play a central role in shaping Diesel’s customer intelligence strategy by turning raw data into meaningful insights that improve loyalty, personalization, and campaign effectiveness. The candidate can make a significant impact by setting the foundations for data-driven CRM activities across Diesel HQ, regional offices, and the retail network. This role offers the opportunity to develop advanced analytical skills, gain deep knowledge of CRM platforms and customer data models, and directly influence how Diesel builds long-term customer relationships. CRM Reporting & Analytics: Develop, maintain, and optimize reporting packages on CRM activities (clienteling, email, loyalty), ensuring management and business partners receive clear, actionable insights. Support the creation and evolution of segmentation models to improve targeting and personalization across channels and regions. Monitor and evaluate the effectiveness of CRM campaigns, tracking key KPIs such as open rates, click-through rates, retention, churn, and lifetime value. Monitor and evaluate the effectiveness of Clienteling campaigns, tracking key KPIs such as task creation, conversion rate, sales generated, number of appointments. Business Partner Support: Act as the data and analytics partner for CRM, Marketing, Retail, and E-commerce teams, helping to transform business needs into dashboards, reports, and analyses. Data Quality & Governance: Support the development of a “CRM Data Dictionary” ensuring data accuracy, KPI consistency, and reliability across teams. Data Culture Training: Promote the adoption of CRM insights and dashboards across business users, monitor utilization, and support the manager in actions to strengthen a data-driven culture. Ad-hoc Analysis: Deliver customer and campaign-focused analyses on demand to support specific business initiatives or problem-solving needs. Key Stakeholders and Business Partners: Global Business Insights & Retail Excellence, with a focus on CRM & Customer Experience Regional CRM and Marketing referents Marketing & Communication E-commerce & Omnichannel Teams Global Merchandising IT & Data Management Skills & Experience: Bachelor’s and/or master’s degree in data Analytics, Statistics, Business, Marketing Science, Computer Science, or related fields. 2–4 years of experience in CRM analytics and customer insights. Previous work experience in Fashion Retail is a strong plus. Experience with data visualization tools (Power BI, Tableau, or similar). Appreciated knowledge of Python or R for statistical analysis and modeling. Understanding of CRM platforms (e.g., Salesforce, Adobe Campaign) is a plus. Fluent English and Italian are a must (other languages beneficial). Good command of MS Office (advanced Excel and PowerPoint). Confidence in insights generation, on top to zero defect analysis. Strong attention to detail, quality, and accuracy. Enthusiastic, proactive, and a strong advocate for data-driven decision-making. Passionate about solving complex business problems with data.