DTC Lead

Want to contribute to the growth of a major global player in mountain sports?

Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907. We carry on our legacy through the development of our ski, mountain bike, outdoor equipment and apparel collections.

Our ambition is to be the benchmark for mountain sports in both summer and winter.

In Milan, within an international environment, we are looking for a DTC Lead (M/W)

Join our exciting journey and help us create unforgettable outdoor experiences year-round

As our Direct-to-Consumer (DTC) Lead, you will be responsible for driving the overall trading performance of our DTC business across both e-commerce and retail channels. You will define the commercial direction for the business, ensuring that P&L, assortment, inventory investment, trading decisions, operational excellence and profitability are aligned with consumer demand and business objectives. In this role, you will lead our e-commerce, retail and planning teams, translating insights into action and building a high-performing trading function and operational effectiveness focused on sustainable growth and commercial excellence.

Your missions :

Trading & Assortment

• Define and own the DTC assortment strategy across both e-commerce and retail channels to deliver weekly, monthly, quartery and annual budgets through a clear merchandising plan by channel aligned with marketing and category leadership
• Manage open-to-buy (OTB) with discipline, using in-season performance insights to guide investment decision that deliver weekly sales and margin goals while balancing inventory turn and productivity
• Take ownership of markdown and promotional decisions within established brand guidelines, understanding and managing the impact on margin performance
• Produce a weekly trading review, including performance analysis, recommendations and actions to drive results

Channel P&L, Performance and Development Roadmap

• Own key DTC KPI metrics for all channels, including but not limited to contribution margin, inventory turn, traffic, conversion, AOV and units by transaction
• Align the Ecommerce Operations Roadmap with the commercial and merchandising strategy
• Build and Champion business case investments for retail development, digital platform investments and growth marketing spend
• Lead the annual forecasting and budgeting process for the channel, aligned with global commercial and finance
• Develop, implement and defend seasonal trading plans supported by clear KPIs and measurable objectives
• Identify and escalate assortment or inventory constraints impacting performance, providing data-driven recommendations and a clear commercial perspective
• Drive cost management and ensure disciplined control of operating expenses

Team Management

• Lead, coach and develop e-commerce, retail and planning teams, setting priorities, removing obstacles and driving accountability for trading outcomes.
• Build a culture of entrepreneurship, cross-functional influence with the ability to operate in ambiguous fast moving business contexts
• Attract specialized skill sets, retain and develop Talents by providing continuous mentoring, learning and development

Cross-Functional Leadership

• Partner closely with Category Managers to share assortment feedback and consumer sell-through insights, acting as the primary voice of DTC customer demand within the product organization.
• Collaborate with the Marketing team to align promotional and campaign activity with trading priorities, ensuring a coordinated and consistent approach.
• Coordinate with Finance, Sales Operations, Inventory Supply Chain teams on financial and supply chain forecasting
• Build strong peer to peer relationships with Regional and Country Commercial Leaders to influence and support the global commercial strategies

Your profile :