Media, Programmatic

## Media, Programmatic & Social Media ManagerApply: Milano Headquarter: Roma Sacco Vanzetti: Full time: Posted Yesterday: JR140942-Media, Programmatic & Social Media Manager

Location:
Milano, Roma, Porcari (LU)

About us
Flutter, the world's largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

What you'll do
In this role, you will operate with a high degree of autonomy, transforming business objectives into high-performing media strategies and scaling your leadership as our digital footprint expands.You will:* Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.
* Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity.
* Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency.
* Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.
* Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.
* Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
* Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines.What you'll bring:* Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house.
* Autonomous strategic thinking, with a track record of building and executing complex multi-channel media strategies from scratch.
* Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
* Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations.
* Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders.
* Problem-solving agility, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment.
* Fluency in Italian and English (both written and verbal).
* Educational background: Degree in Marketing, Data Analytics, Communication, or related fields.Why choose us:* A dynamic environment within the world's largest online gaming group.
* Opportunities for learning, growth and cross-country collaboration.
* Meal allowance.
* Supplemental Health Insurance.Choose us also for:* An inclusive work culture and access to our Diversity & Inclusion initiatives.
* Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
* Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
* Parental Leave Packages offering additional financial and practical support.
* Volunteering during

working hours
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Base pay hiring range for this role in Italy €53.300 - €69.400 gross per year,under the collective agreement Commercio e Terziario level Quadro.