Marketing Automation Specialist

At EF Language Abroad , we believe that the world is better when people try to understand one another.
Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive language courses and programs across different languages, in the countries where they're spoken. Our global staff help students develop the language skills they need to achieve their dreams.
This isn't your average job. Neither are the people who thrive here.
You're analytical, detail-obsessed, and energized by turning data into action. You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business. If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading.
The Role We are looking for a Marketing Automation Specialist to join our Marketing team and take full ownership of our CRM and customer lifecycle communications.
This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels.
Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling.
We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes, testing new ideas and delivering measurable business results through automation.
What You'll Do Build and manage automated journeys: Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing Cloud
Own the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channels
Drive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpoints
Personalize at scale: Create audience segmentation and tailored customer experiences based on behavior, demographics and lifecycle stage
Collaborate cross-functionally: Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languages
Execute with precision: Manage campaign execution, quality assurance, testing and performance monitoring end-to-end
Optimize continuously: Improve customer journeys through A/B testing, reporting and data-driven analysis
Keep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all times
Spot new opportunities: Identify automation opportunities to improve customer experience, operational efficiency and business performance
Who You Are 2+ years of experience in Marketing Automation, CRM or Lifecycle Marketing
Excellent copywriting skills with the ability to adapt messaging across different channels and audiences
Strong written communication skills with exceptional attention to tone, clarity and customer experience
Experience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred)
Solid experience building automated customer journeys and audience segmentation
Good knowledge of SQL for audience creation and data analysis
Basic HTML/CSS knowledge for email editing is a plus
Understanding of CRM data models, relational databases and customer data flows
Knowledge of dynamic content and personalization — AMPScript is a definite plus
Strong project management and organizational skills
Analytical mindset with a KPI-driven approach
Excellent attention to detail and commitment to flawless execution
Fluent in English, both written and spoken
Additional languages? A definite advantage in our multicultural environment
Why EF — and Why Now Base salary: €30.000 – €33.000 gross per year (RAL), in accordance with CCNL Commercio, commensurate with experience
Career advancement opportunities within our global organization
Friendly and international environment at a centrally located office
Daily awesomeness and monthly happy hours
Yearly trips and sponsored sport events
Regular trainings, training trips as well as employee events and kick-offs
Free EF Hello Premium App — keep levellin