Country Marketing Manager

3 giorni fa

Varese VA, Provincia di Varese; Lombardia, Italia Proofpoint Tempo pieno
Overview In this role you own the regional marketing strategy for Spain and Italy, driving demand gen, channel, and events to grow pipeline. You bridge marketing and regional sales, translating sales priorities into programs and ensuring alignment. You guide ABM initiatives, localize global campaigns, and run region-specific events and partner programs. You work with cross-functional teams to shape messaging and measure impact, contributing to Proofpoint's regional growth in Europe. Retribuzione / Benefits Comprehensive benefits Flexible work environment Global collaboration and networking opportunities Own the regional marketing plan across demand gen, channel, events, and field with accountable quarterly/annual targets and budget. Serve as the single point of contact between regional marketing and sales leadership to align priorities. Plan and execute Proofpoint events in region from concept to follow-up (conferences, roundtables, dinners, field events). Manage partner marketing programs with resellers and strategic partners to drive pipeline. Collaborate with the digital team to run integrated campaigns (webinars, content syndication, paid media, email). Localize corporate EMEA campaigns for Spain and Italy and brief external agencies as needed. Provide regular regional reporting to sales and marketing on program performance and pipeline impact. Collaborate with Product Marketing and PR to tailor messaging for Spain and Italy. Proven B2B marketing experience in SaaS, cloud, or IT security Strong understanding of modern B2B marketing methods; Comfortable using AI in day-to-day marketing Confidence working with sales leadership and presenting to regional leaders Strong event experience with end-to-end ownership Demand gen across digital, social, content, webinars, paid media, and field Experience running programs through resellers and partners; channel marketing experience a plus Salesforce experience required Fluent English and fluent Spanish or Italian Resilience and drive in a fast-moving market Strong communication and influencing abilities Cross-functional collaboration Salesforce ABM (account-based marketing) Digital marketing (webinars, paid media, content syndication)