Independent Software Vendors Marketing Manager

1 settimana fa

Milano, Italia Nexi Italy A tempo pieno

Independent Software Vendors Marketing Manager
Join to apply for the Independent Software Vendors Marketing Manager role at Nexi Italy
By joining us, you'll play a part in creating the next generation of digital payments in an innovative, international environment.
As an Independent Software Vendor Marketing Manager, you'll join a collaborative and forward-thinking team based in Italy. You'll partner with local Independent Software Vendors (ISVs) to co-develop and scale joint go-to-market plans that drive adoption of Nexi payment solutions among SME merchants and accelerate pipeline growth across the market.
Develop and execute joint GTM strategies and integrated partner marketing campaigns (digital advertising, content, webinars, events, social) with Independent Software Vendor partners to generate qualified leads and pipeline.
Own the partner marketing lifecycle for your market — partner acquisition, onboarding, lead nurturing, MDF management and performance reporting.
Create partner enablement assets (playbooks, battlecards, decks, case studies and webinars) that help Partner Sales convert faster.
Plan and deliver local partner events and build partner communities to increase engagement and brand awareness.
Coordinate with Product, Proposition and Central Partner teams to localise offers and feed market insights into product and proposition development.
Continuously monitor campaign performance and optimise using data and marketing automation/CRM insights.
Bachelor's degree in Marketing, Business, or related field.
Significant experience in B2B marketing with demonstrated partner/ISV marketing experience.
Strong hands-on experience with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce) and campaign analytics.
Fluent English and Italian.
Experience working with cloud ecosystems and Independent Software Vendor go-to-market models (AWS, Microsoft, Google Cloud, Salesforce).
Background in payments, fintech or SME marketing.
Proven track record organising local partner events and community programmes.
Knowledge of GDPR and EU marketing compliance.
Even if you don't check every box, your unique potential and willingness to learn could set you apart.
What's in it for You
Attractive salary and a competitive benefits package to reward your expertise and contributions
Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential. We're an international team of 10,000+ people across 25 countries, united by shared ambition and a passion for innovation. Learn more about our culture, Values, and how we're shaping the future of digital payments. Submit your application today, and let's shape the future of digital payments together
Entry level; Full-time; Marketing and Sales.
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