Performance Engineer

Growth Engineer — Livia Milan
· Full-time, on-site
· Italian required Italians have put everything into their homes: the savings of two generations, their identity, their children's future. Most of us live in a condominium. You can track a €10 pizza in real time on your phone, but your building's €200,000 budget disappears once a year into an unreadable PDF. The real monopolist in this market isn't any administrator. Livia is building the operating system for residential living, and we are running it ourselves. We don't sell software to administrators. We are the administrator, and we build the technology that powers us from the ground up. That lets us make promises no one else in the market makes: every euro visible in real time, no kickbacks from contractors, an answer within one hour on emergencies, and a full refund if a building isn't satisfied in the first year. Underneath, we're building something harder to see: the deepest context layer on Italian buildings. Every repair request, contractor job, assembly decision, and resident conversation becomes structured knowledge. When a pipe leaks, our system knows which pipes are in the wall and which plumber last worked on them. The better the context, the better the AI; the better the AI, the more buildings run proactively rather than reactively. That compounding context is our moat, and it's why we're rebuilding the data architecture from scratch instead of bolting AI onto legacy tools, as incumbents are now trying to do. But property management is a trust business, and AI can't take responsibility. So our administrators become what they should always have been: dedicated people who know their buildings, run assemblies well, and put their name on every decision, while software handles the groundwork. We welcome their teams and expertise and give them better processes and tools. We're backed by Italian Founders Fund, Vento, 2100, and leading Italian families and angels. The market has thousands of fragmented firms and no reference company yet. Almost nobody in Italy has ever chosen their condominium administrator. Our job is to turn a decision people have never thought about into one they actively make, and then make it easy. That's one of the hardest sales processes there is. The customer isn't one person but a whole building: a frustrated owner who finds us, a council that needs convincing, and an assembly of neighbours who must vote to revoke the current administrator and appoint us. As our Growth Engineer, you'll build that playbook from scratch. You'll own the full engine, from the billboard someone sees on their way to work, to the ad on their phone, to the landing page that answers their questions, to the materials that win the vote in the assembly. The role sits between marketing, product, and sales, and it's designed for someone who wants to lead growth at Livia as we scale beyond Milan. Livia is not a typical Italian company, and this is not a typical Italian job. We're a team of internationals and Italians who left, built careers at some of the world's fastest-growing startups and unicorns, and came back. We brought that playbook home: high standards, fast decisions, radical ownership, and an intensity that doesn't exist in Italy. We believe Milan can become a startup ecosystem that rivals London, Paris, or Berlin, and we intend to help build it. A landing page you design in the morning can be live with traffic by the afternoon. We own outcomes, not channels. Clicks and impressions aren't the finish line; We work hard, on purpose. We protect what matters (health, rest, the people you love), but we won't pretend this is an easy job. It just means Livia isn't the right place for you. Plan, design, and launch campaigns on the streets of Milan: metro, trams, billboards, digital screens, and the places where frustration with the administrator actually happens, like building lobbies and neighbourhoods. Paid acquisition. Build and run Meta campaigns and other paid channels end-to-end: audiences, creative, copy, budgets, and bidding. Find the messages that turn resignation into action. Own the quote flow on liviacasa.
Set up the A/B testing infrastructure and run a constant cadence of experiments on channels, creative, pages, pricing presentation, and follow-up. Kill what doesn't work quickly and scale what does. Build the tools that help one motivated owner convince the rest: shareable proposals, comparison calculators, assembly-ready materials, templates to put the change on the agenda, and follow-up sequences that keep the momentum until the vote. Own attribution from first touch to signed mandate. New growth loops. Referrals from happy residents, partnerships with real estate agents, notaries, contractors, and insurers, content and SEO around the questions people ask when their administrator stops answering, and outreach to administrators who are thinking about succession. Examples of what you might own in your