Creative Content Marketing Specialist

ING Bank N.
V. is looking for a Content Marketing Specialist As Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel. You will work in a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. Own the build and continuous optimization of our landing pages and website Design and implement A/B test variants
- from wireframe to live page – working hands-on in our CMS and HTML/CSS Collaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands-on UX and build expertise. Support the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once live Ensure pages are built with solid UX foundations – page speed, mobile responsiveness, accessibility – and correct implementation of tracking /tagging for conversion measurement Own the asset reusability strategy throughout the channels served by the CMS Partner with Paid Media expert to align landing pages with campaign intent and traffic source Partner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance) Work closely with key stakeholders across product, sales and brand to drive impact Experience of at least 5 in the role Ability to manage critical situations through good decision-making skills Degree in field Digital Marketing, Statistics, Economics, Engineering Knowledge of the English language Knowledge of HTML/CSS, JavaScript, market standard CMS Knowledge of the following software: Figma, WordPress Contract offer: Permanent employment contract Full time (37 hours per week) Milan (hybrid) That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring. The benefits of joining ING In addition to being a part of a great team, working in a fun and innovative environment,

we offer
Flexible Smart Working Competitive base salaries and performance-based bonuses Meal vouchers and corporate restaurant and bar Pension fund and welfare plan Diverse cultures & Innovative mindsets International Environnent and Talent Program Lots of training development opportunities to help you grow Lots of moments dedicated to physical and mental well-being And of course, we can’t forget free water & coffee at the office You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future. #Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. We’re seeing an increase in fraudulent job offers. Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Check the sender’s email carefully: legitimate communication will always come from: @ing.
If you suspect suspicious activity, report it immediately.