Senior Performance Marketing Consultant

Our partner is looking for a Performance Growth Marketer based in Italy. /In this role, you will go beyond traditional media buying to connect paid advertising performance with broader business outcomes and financial metrics. You will take ownership of acquisition strategies, campaign optimization, experimentation, and budget allocation across major advertising platforms. /p pWorking closely with experienced growth strategists, creative specialists, and senior stakeholders, you will turn complex data into actionable commercial insights. You will contribute to forecasting, attribution, and full-funnel optimization while helping brands improve customer acquisition costs, lifetime value, and profitability. This opportunity offers exposure to high-growth eCommerce businesses, structured professional development, and a clear pathway toward broader growth strategy responsibilities. /p h3Accountabilities /h3 ul liOwn, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads to drive profitable growth for DTC and eCommerce brands. /li liDevelop and execute structured testing strategies across advertising channels, creative assets, audience segments, offers, and conversion funnels. /li liManage substantial paid media budgets, making data-driven investment and allocation decisions aligned with commercial objectives. /li liMonitor campaign performance, diagnose inefficiencies, identify growth opportunities, and implement strategies to improve marketing effectiveness and profitability. /li liAnalyze key business metrics, including customer acquisition cost (CAC), customer lifetime value (LTV), marketing efficiency ratio (MER), return on ad spend (ROAS), contribution margin, and payback periods. /li liConnect advertising performance to overall business results, including revenue growth, profitability, and profit-and-loss (PL) outcomes. /li liBuild performance forecasts, financial models, and budget recommendations to support strategic planning and business decision-making. /li liContribute to attribution, incrementality testing, measurement improvements, and reporting initiatives to strengthen performance insights. /li liCollaborate with creative, conversion rate optimization (CRO), and growth teams to improve the entire customer journey, from acquisition through conversion and retention. /li liTranslate performance data into clear, commercially relevant recommendations for founders, clients, and senior stakeholders. /li liTake ownership of performance outcomes while contributing to team development, strategic initiatives, and the continuous improvement of growth processes. /li /ul h3Requirements /h3 ul liAt least three years of hands-on paid media experience specifically working with product-based DTC or eCommerce brands. /li liStrong practical expertise in managing and optimizing campaigns across Meta Ads, Google Ads, and TikTok Ads. /li liProven experience personally managing and scaling significant paid advertising budgets, with a clear understanding of the commercial impact of investment decisions. /li liPrevious in-house or brand-side experience with DTC or eCommerce businesses is strongly preferred. /li liA solid understanding of the eCommerce customer journey, including customer acquisition, conversion optimization, retention, and lifetime value. /li liStrong commercial and financial acumen, particularly in CAC, LTV, MER, ROAS, contribution margin, payback periods, and overall business profitability. /li liThe ability to look beyond advertising platform metrics and evaluate how marketing decisions influence revenue, margins, and broader business performance. /li liProven ability to translate complex data into actionable strategic recommendations and communicate insights clearly to non-technical stakeholders. /li liStrong written and verbal English communication skills, with the confidence to work directly with founders, senior leaders, and clients. /li liAvailability to commit to the role on a full-time and exclusive basis. /li liA growth-oriented mindset and an interest in progressing beyond campaign optimization into broader commercial strategy and business growth. /li /ul h3Benefits /h3 ul liFully remote work: Work remotely in friendly environment, with flexibility suited to distributed collaboration. /Work with large-scale DTC and eCommerce businesses, including brands operating at eight
- and nine-figure revenue levels. /li liStrategic development: Gain experience at the intersection of performance marketing, commercial strategy, financial planning, and business growth. /Participate in weekly live strategy sessions with experienced growth leaders. /li liStructured onboarding: Benefit from a dedicated six-week onboarding and development program designed to help you build the knowledge and capabilities required for success. /li liProprietary tools and reporting: Access specialized reporting systems that integrate marketing performance with PL data, alongside structured experi