Sales/marketing manager

At NowVision, we're building the trust layer for construction payments, clear, verifiable, and grounded in what's actually happening on site. Our mission: turn site reality, schedules, and payment applications into a single source of truth, so every euro paid reflects every meter built. We're scaling fast, backed by leading investors (Techshop SGR, CDP/Infratech and co-investors) and a team that combines deep construction expertise with world‐class AI engineering. We're not a monitoring tool or a progress tracker: we're the independent validation layer that owners, utilities, and developers use to decide on payments, acceptance, and handover. Shape the Standard: Define how AI verifies construction payments across Europe and beyond. Work with the Best: Collaborate with exceptional engineers, product thinkers, and industry veterans. Influence projects worth hundreds of millions. Here, you'll build something that lasts: a trusted platform and a new standard for an industry that has waited decades for one. The Role We're building our first structured team and we're looking for our Marketing Manager, a unique role, not replicated by market, who will take the NowVision brand cross‐country. You'll work closely with the co‐founders (CEO + CCO) to define and scale the NowVision marketing engine. It's an end‐to‐end role: from strategy to execution, from positioning to lead generation.
* Responsibilities
* Define and maintain NowVision's brand positioning as a validation layer (no monitoring, no progress tracking)
* Build the content engine: case studies, whitepapers, videos, social, newsletters, with a consistent voice across IT/UK/EU markets
* Plan and execute presence at major industry events: MIPIM, SAIE, Bauma, Digital Construction Week, plus vertical webinars (ANCE, professional orders)
* Coordinate demand generation to support the sales pipeline: targeted paid campaigns, content‐led sequences, HubSpot nurturing
* Develop PR and analyst relations (CemEx Ventures, Trimble, Italian and European industry press)
* Manage external agencies (design, video, PR) when needed, keeping strategy ownership in‐house
* Must‐have
* 5+ years of B2B marketing experience, ideally in enterprise SaaS, ConTech, AEC, or sectors close to construction/infrastructure
* Ability to move smoothly from strategy to execution: write a LinkedIn post in the morning and set up an ABM campaign in the afternoon
* Managed industry events end‐to‐end (booth, speaker placement, lead capture)
* Know the key tools: HubSpot Marketing, LinkedIn Ads, content/SEO tools, analytics
* Comfortable working in tight alignment with sales: you understand a pipeline, know MQL vs SQL, know how to build materials that close deals
* Nice‐to‐have
* Direct experience in construction, infrastructure, real estate, smart cities, or digital construction
* Background in early‐stage startups (Seed/Series A): you know the trade‐offs between perfection and speed
* Familiarity with MEDDPICC or enterprise qualification frameworks (to align content to the funnel)
* Experience with international events
* Growth that Matters We hire exceptional people and give them space to lead. If you're ready to take responsibility, you'll find real opportunities to lead high‐stakes projects. Competitive

Salary:
Aligned with your experience and impact, plus variable. Benefits That Matter Hybrid Work, Roma or Pescara: 3 days in the office, flexibility on the rest. Impatriati Regime Support: For eligible international hires relocating to Italy (up to 90% income exemption). Meal Vouchers: Personal Laptop included. Performance Bonuses: Team Retreats & Off‐sites: NowVision was founded with a simple belief, that the construction industry deserves the same level of automation, intelligence, and precision as any other data‐driven field.