Senior Marketing Manager, Merchant Marketing, IT
2 giorni fa
Milano, Provincia di Milano; Lombardia, Italia
Deliveroo
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Our Global Structure
Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. At Deliveroo, Marketing plays a key role in driving growth and shaping how customers experience our brand. We work across local and global teams, combining strategic thinking, creativity and a strong understanding of e-commerce to solve business challenges and deliver best-in-class marketing campaigns. If you’re entrepreneurial, hands-on and passionate about building brands and driving growth in a fast-paced environment, this is the team for you. We’re looking for a Senior Merchant Marketing Manager to join our Milan team. This is a hybrid role. In this role, you’ll help us shape, scale, and optimize our Merchant Marketing strategy and lead co-marketing initiatives with our key partners, driving mutual growth and maximizing brand visibility across Italy. What You’ll Be Doing You’ll be joining the Merchant Marketing team. This team bridges the gap between our commercial business partners and our marketing engine, creating high-visibility marketing collaborations that delight customers and accelerate marketplace performance through partner growth. As a Senior Merchant Marketing Manager, you’ll shape the long-term direction of Merchant Marketing in Italy and lead one of the team’s key workstreams, working in close partnership with Commercial. Here’s What Your Role Might Look Like- Own and evolve the Merchant Marketing strategy: Maintain and adapt our Merchant Marketing framework so it stays relevant and fit for purpose as business needs change. You’ll work with Marketing and Commercial leadership to translate marketing and commercial objectives into clear priorities, partner segmentation and plans, ensuring the framework never becomes outdated and always supports growth.
- Partner with Commercial on partner negotiations: Be directly involved in commercial negotiations with key restaurant and grocery partners, shaping marketing commitments and ensuring they are ambitious, mutually beneficial and aligned with Deliveroo’s strategic priorities.
- Lead and drive your Merchant Marketing workstream: Take ownership of your area by setting priorities, providing direction and ensuring high-quality execution. You’ll coordinate and guide the work of cross-functional team members, align stakeholders around shared objectives and influence others to drive projects forward, even without direct reporting lines. You’ll also need to be comfortable rolling up your sleeves and stepping into hands-on execution when needed, while ensuring alignment with the broader Merchant Marketing & Promo team.
- Manage senior stakeholders: Act as a trusted marketing counterpart for senior Commercial and Marketing leaders, and as a senior point of contact for partners, aligning on joint roadmaps, building long-term relationships and influencing decisions at leadership level.
- Drive performance and investment decisions: Define the success metrics for your workstream, review results with your team using data-driven insights, and steer how marketing budgets are allocated across partners and initiatives to maximize shared ROI.
- Guide and localize global initiatives: Act as the local strategic lead for global campaigns and initiatives, adapting them where required so they fit the local Merchant Marketing strategy. You’ll partner with central teams to make sure global programs deliver impact in the Italian market and stay consistent with our local priorities.
- 7-8 years of experience in Trade, Partner or Merchant Marketing within fast paced environments across FMCG, e-commerce, tech or retail, with a proven track record of defining and delivering successful co-marketing strategies and campaigns at scale.
- Strong understanding of the Italian commercial landscape: Deep familiarity with regional consumer behaviors, retail promotions, and local media channels across major Italian cities, and the ability to turn market insight into long-term strategy.
- Proven people leadership experience: Experience managing and developing te