Cro Specialist

In the Digital Product, Design & CRO team we are looking for a CRO Specialist endowed with a combination of imaginative thinking, technical acumen, interest in exploring user behaviour and able to elevate the overall digital experience of the MSC Cruises websites’ users.

• 3+ years of proven experience in Conversion Rate Optimization of websites or digital platforms, in A / B testing and Personalization tools, CMS and with analytics / user behaviour tools - preferably in the travel industry;
• Degree in Marketing, Digital, Design, Business, or a related field;
• Knowledge of UX fundamentals Analytical mindset with strong understanding of statistical significance and its application in CRO;
• Proven experience collaborating with cross-functional teams;
• Outstanding ability to think creatively, identify and resolve problems;
• Highly organized, with attention to detail and the ability to multi-task in a fast-paced environment;
• Ability to work independently while contributing effectively to a team environment;
• Monitor website performance and user feedback to identify improvements;
• Interpret data to provide actionable insights to optimize the conversion rate and user experience, by developing and executing a robust Conversion Rate Optimization strategy;
• Design and implement A / B tests, multivariate tests, and personalization campaigns;
• Implement a monitoring plan and tracking findings, the applied changes and report results;
• Conduct in-depth CRO analyses and perform quantitative and qualitative research to identify user pain points and opportunities for improvement;
• Monitor conversion funnels, identifying drop-off points and proposing solutions;
• Utilize heat maps, session recordings, and user surveys to gain deeper insights into user behaviour;
• Collaborate with stakeholders, such as UX / UI designers, product and content teams, to ensure the delivery of cohesive messaging, seamless integration, and enhanced user experience;
• Analyse test results and translate research findings into actionable and data-driven UX and CRO recommendations, business requirements and website improvements;

Stay updated on industry trends and emerging technologies to propose digital experience enhancements.

VISA REQUIREMENTS: Right to work in Italy.