Head of Marketing Spanish + English-speaking

1 giorno fa

Varese VA, Provincia di Varese; Lombardia, Italia Empatica Tempo pieno

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pAs Marketing Director, you will own Empatica’s marketing strategy with emphasis on growth and demand generation in the US. You’ll lead a team and budget to build a data-driven demand engine across B2B, B2C, and patient-facing segments, collaborating with Sales, Product and Clinical teams. You’ll shape organic and paid initiatives, oversee the marketing tech stack, and translate clinical evidence into trusted content for clinicians, patients, and pharma partners. Your leadership will elevate market presence and data-driven decision-making across Marketing. /p ul liHealth Insurance /li liEmployee stock options /li liOffice locations (Milan, Boston) /li liWellhub gym and wellness memberships /li liPersonal learning and development budget /li liDevelop and implement comprehensive marketing strategies for organic and paid channels /li liOwn the demand generation engine end-to-end across the funnel, including ABM and nurture programs /li liGrow organic reach via SEO, content, and thought leadership leveraging clinical evidence /li liOversee marketing technology stack and website performance, optimize CRO and marketing automation (Salesforce, HubSpot, Pardot) /li liManage market research and interpretation of market data /li liLead and develop the Marketing team to achieve objectives /li liCollaborate with Product to produce marketing materials and programs /li liMonitor competitive landscape and consumer trends /li liPartner with Director of Communications to strengthen market presence /li liEstablish automated, accurate marketing KPI reporting with Business Operations /li liSolid knowledge of the digital health, medtech, or healthcare wearables industry /li liDeep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and marketing compliance (FDA, HIPAA) /li liProven track record building organic growth engines across SEO, content, and thought leadership in a clinical or regulated setting /li liAbility to translate clinical evidence and published research into content for clinicians, patients, and pharma partners /li li8+ years of marketing experience, including 3+ years in a managerial role /li liProven expertise in growth marketing with scalable acquisition and unit economics improvements /li liHands-on or leadership experience with demand generation tactics (lead generation, scoring, nurturing, ABM, lifecycle automation) /li liStrong analytical skills and data-driven decision-making /li liExcellent written and spoken English /li lileadership /li licross-functional collaboration /li lianalytical mindset /li ligrowth marketing /li liSEO /li licontent marketing /li /ul pDirector of Marketing varese, lombardia, it /p #J-18808-Ljbffr

Head of Marketing Spanish + English-speaking

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Head of Marketing Spanish + English-speaking

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