Strategy and Planning Marketing Manager

Job Description
Summary As Marketing Head Immunology, you will lead the localization and execution of the Therapeutic Area and brand strategy, translating international direction into impactful local plans that improve outcomes for patients and customers while delivering sustainable business growth. You will have end-to-end responsibility for the commercial strategy across the brand lifecycle, from pre-launch and launch through growth and lifecycle management. You will shape the go-to-market model, customer segmentation, omnichannel engagement strategy and marketing investment approach, ensuring a strong and differentiated customer experience. Working in close partnership with Medical, Sales, Value & Access and other cross-functional partners, you will lead an integrated Therapeutic Area team and ensure strong strategic alignment, launch readiness and execution excellence.

Key Responsibilities
Brand Strategy & Localization Lead the localization and development of the Therapeutic Area and brand strategy and One Brand Plan for priority brands, aligned with international and regional direction. Translate customer, patient, market and competitive insights into clear strategic priorities and opportunities. Localize customer and content strategies, maximizing the reuse of international content while ensuring relevance for local audiences. Develop audience-specific omnichannel campaigns and customer journeys based on segmentation, customer needs and channel preferences. Lead the development of patient journey solutions, services and activation programs aligned with the overall Therapeutic Area strategy. Provide local market insights and strategic input to international and regional teams throughout the product lifecycle. Own relevant market research and synthesize insights on market dynamics, competition, customer behavior and unmet needs to continuously strengthen strategy. Go-to-Market Model & Customer Engagement Shape the optimal go-to-market model by analyzing customer and patient distribution, market concentration, potential and engagement needs. Lead customer segmentation and tiering in line with international guidance and translate segmentation into actionable engagement strategies. Define the optimal marketing mix and investment model across priority customer segments and channels. Develop and implement omnichannel engagement strategies designed to maximize customer reach, relevance and impact. Establish customer coverage principles, including engagement frequency, channel mix and field versus marketing ownership. Continuously evaluate customer journeys, engagement data and feedback to improve the overall customer experience. Partner with international and regional teams to share campaign insights, learnings and best practices and adapt strategies where required. Leverage advanced analytics, technology and AI-enabled solutions to inform strategic choices and optimize customer engagement and resource allocation. Drive performance reviews, business planning cycles and launch readiness reviews in partnership with cross-functional stakeholders. Ensure full commercial readiness for upcoming launches and establish clear cross-functional accountabilities for launch excellence. Monitor performance against agreed priorities and rapidly adapt plans based on new insights, market developments and performance indicators. Brand & Tactical Execution Lead the execution of marketing activities including digital and omnichannel campaigns, content deployment, patient activation initiatives and national HCP engagement activities. Co-create HCP engagement approaches with Sales, ensuring strong field readiness and alignment with relevant regulatory and compliance requirements. Ensure consistent, high-quality implementation of brand initiatives, with clear measurement of effectiveness and timely optimization. Drive capability building across the Therapeutic Area and brand organization to strengthen marketing and commercial excellence. Partner closely with Medical, Sales, Value & Access and other key functions to ensure an integrated approach across strategy and execution. Ensure customer, market, patient and competitive insights are effectively integrated into strategic decision-making. Foster an outside-in mindset, ensuring external developments and evolving customer needs continuously inform strategy. Build strong relationships with relevant external stakeholders, including healthcare professionals, key opinion leaders and patient organizations. People Leadership & Culture Build and inspire an engaged, high-performing marketing organization with clear objectives, accountability and a strong sense of purpose. Coach and develop talent, strengthening individual capabilities and creating meaningful development and career opportunities. Attract and retain future-ready talent while strengthening succession planning and commercial capabilities across the organization. Foster an inclusiv