Commercial and Marketing Manager

1 giorno fa

Firenze, Italia Cytiva A tempo pieno

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact. You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Learn about the Danaher Business System which makes everything possible.
Commercial Marketing Manager is responsible for supporting regional/zone marketing for Genomic Medicine by serving as the extension of the global marketing strategy, acting as the primary marketing contact in the region/zone, and leading the planning and execution of local events and tradeshows. This position reports to the Director of Commercial Marketing and is part of the Genomic medicine marketing team and will be fully remote.
What You Will Do Own and align marketing strategy for your zone with business goals and commercial objectives.
Partner with Sales to drive pipeline, accelerate deals, and support Growth Room initiatives through ABM programs and events.
Provide insights and feedback by collecting customer intelligence (VOC), competitive data, and field learnings to inform central teams and decision-making.
Execute localized marketing initiatives (trade shows, events, workshops) and activate global strategies to fit regional needs.
Measure and optimize impact by tracking marketing influence across the funnel and improving campaign effectiveness.
Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field with min. 8 years of relevant experience in the industry, including at least 5 years of Sales or field marketing experience.
Excellent interpersonal skills and ability to build trust with sales teams and customers.
Strong influencing skills with the ability to motivate and align cross-functional teams, sales partners, and stakeholders toward shared goals.
Willingness to travel regularly within your zone (approx. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

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