Customer Marketing Manager

Senior Manager, Customer Marketing & Strategic Content, Splunk Join to apply for the Senior Manager, Customer Marketing & Strategic Content, Splunk role at Cisco . Meet the Team Splunk, a Cisco company, is building a safer and more resilient digital world with an end‐to‐end full‐stack platform made for a hybrid, multi‐cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem‐solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back. Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market. Be the ultimate connector, work hand‐in‐hand with global advocacy, marketing, and sales to make magic happen. Sync up with the global content team, bringing EMEA's insights to the table and making sure our content lands just right in the region. Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life. Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results. Customer Advocacy Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates. Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels. Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement. Thought Leadership & Content Creation Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant. Build a content program for CXO engagement—think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top‐notch thought leadership. Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany. Monitor participation, business impact, and feedback. Requirements: What You Bring to the Table Education & Experience You've got 7 years of experience in customer marketing, content marketing, or thought leadership. You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures. Skills & Knowledge You live and breathe customer‐centricity, always championing customer needs and weaving their insights into every program. You're a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it). You've run integrated marketing campaigns and love getting creative with advocacy and influencer programs. You are highly organised and adept at managing multiple projects simultaneously. You're fluent in English (fluency in French and/or German is highly desirable) You know your way around marketing CRMs and analytics tools. You're data‐driven, always tracking, analysing, and optimising to make sure programs hit the mark. At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. Seniority level Mid‐Senior level Employment type Full‐time Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Cisco by 2x. Get notified about new Senior Customer Marketing Manager jobs in Rome, Latium, Italy. Experts add insights directly into each article, started with the help of AI.