Senior Performance Marketing Manager
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Overview
As Senior Performance Marketing Manager, you own the paid acquisition strategy for your product portfolio, driving multi-channel growth with rigorous analytics and strategic vision. You will lead end-to-end performance marketing, optimizing campaigns across Google, Meta, ASA, LinkedIn, and TikTok while supporting both B2C and B2B initiatives. You'll collaborate with Product, Data, Creative/Brand, and Sales to align with company goals and continuously test new channels. This role offers the chance to shape scalable growth at a rapidly evolving fintech company.
Retribuzione / Benefits
- private health insurance for you and family
- Stock Option Plan
- relocation support
- professional development programs
- unlimited PTO
- hybrid working policy
Responsabilità
- Own end-to-end performance marketing strategy and execution for assigned products
- Plan, manage, and optimize multi-channel acquisition campaigns across Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok
- Develop and execute acquisition strategies for both B2C and B2B models
- Apply mobile marketing expertise, including attribution, deep linking, and MMPs
- Define KPIs, budgets, and forecasts and use data to drive improvements
- Collaborate with Product, Data, Creative/Brand, and Sales to align strategy with goals
- Manage stakeholder relationships and present insights and recommendations clearly
- Continuously test new channels and adapt to market/platform changes
Requisiti fondamentali
- 5–7+ years in Performance Marketing with direct ownership of six-figure budgets
- 100% accountability for KPIs and outcomes
- Strategic ability to translate long-term vision into roadmaps with clear hypotheses
- Critical thinking and ability to challenge status quo across channels and workflows
- Autonomous decision-making with willingness to own results
- Hands-on experience managing campaigns on Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation
- Strong data analytics skills and ability to translate metrics into strategy
- Excellent stakeholder management and communication skills
- B2B & B2C exposure preferred
- AI-savvy with familiarity with modern AI tools to improve efficiency
- Languages – Italian and English fluency
- ownership mentality
- proactive problem-solving
- strong communication and influence
- Google Ads
- Meta Ads
- TikTok Ads
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