Senior Performance Marketing Executive Hybrid

23 ore fa

Romano di Lombardia BG, Provincia di Bergamo; Lombardia, Italia Satispay Tempo pieno
That means making financial services easy and accessible for over 6.5M users. We started with payments, then benefits, investing, cards... and we're not done. We follow the same logic every time: find a real problem, solve it properly, then look for the next one. To build the most loved financial platform in the world. If you own outcomes rather than tasks, stay close to what users need, and refuse to wait for someone else to fix what's broken — you'll find people here who work exactly in the same way. As our Senior Performance Marketing Manager, you'll take full ownership of the paid acquisition strategy for your assigned product portfolio, driving multi-channel growth and combining analytical rigour with strategic vision. Product Ownership – Own performance marketing strategy and execution end-to-end for assigned products, from planning through reporting and optimisation. Multi-Channel Acquisition – Plan, manage, and optimise full-funnel acquisition campaigns across key platforms, including Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok. B2C & B2B Strategy – Develop and execute tailored acquisition strategies across both B2C and B2B models, adapting the channel mix, messaging, and KPIs to different audiences and sales cycles. Mobile Marketing – Apply advanced knowledge of mobile marketing dynamics, including attribution, deep linking, and mobile measurement partners (MMPs), to drive app-first product performance. Data-Driven Strategy – Define and monitor KPIs, budgets, and forecasts, leveraging rigorous data analysis to guide decisions and improve results. Cross-Functional Collaboration – Partner closely with Product, Data, Creative/Brand, and Sales teams to align performance strategy with broader company goals. Stakeholder Management – Build strong relationships across the organisation, presenting results, insights, and strategic recommendations with clarity and confidence. Continuous Testing – Monitor market dynamics and platform evolutions, actively proposing and testing new channel opportunities. This role needs someone with real ownership and strategic vision who treats their channels and products as their own business, proactively solving problems and driving measurable business impact. Experience – 5–7+ years in Performance Marketing roles with direct ownership of six-figure budgets. Strategic Vision – Ability to turn long-term product and channel vision into structured roadmaps with clear hypotheses, priorities, and trade-offs. Channel Expertise – Hands‐on experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation. Data & Analytics – Strong proficiency in interpreting complex performance metrics and translating data into actionable forecasts and strategies. Stakeholder Management – Excellent communication skills with the ability to influence and challenge stakeholders at every level. B2B & B2C Exposure – Experience navigating both business models is strongly preferred. AI-Savvy – Genuine interest and hands‐on familiarity with modern AI tools to simplify workflows and optimise campaign performance. Languages – Fluency in Italian and English, both written and spoken. Don't worry if you don't tick every box. We believe in the power of different viewpoints and strengths. Your unique perspective is important as we build something special: if you're passionate and can make a difference, we truly encourage you to apply. It's a fun ride, but it can be challenging. To make sure our people truly thrive, we're committed to making their lives easier, both in the office and out in the world. Health: private insurance for you and your family, psychological support with Serenis, mental health workshops. Stock Option Plan, meal vouchers, relocation support if you're moving countries. Growth and development: professional development programs, internal mobility, language courses with Preply. Flexibility: unlimited PTO, hybrid working policy*, flexible

working hours
. Family: enhanced parental leave, additional leave for child sickness. *We embrace three days per week in-office (Tuesday and Thursday + 1 of your choice), with the option to request extra remote time. The final compensation package is tailored according to your unique experience and expertise. If your skills go beyond the standard profile, apply anyway so we can discuss a package that reflects your true value. Curious what it's actually like here?