Marketing Business Partner

Healthcare Customer Segment Marketing Business Partner - MED & Central Europe
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At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life‐changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Surrounded by extraordinary people, inspiring leaders, and world‐changing projects, you will do more and become more than you ever thought possible.
Healthcare Customer Segment Marketing Business Partner – MED & Central Europe
Travel required: As Healthcare Customer Segment Marketing Business Partner here at Illumina, you will play a pivotal role in shaping and executing marketing strategies for healthcare customers across the MED and Central subregions in Europe with a focus on Italy, Spain, Switzerland and Austria. This highly visible individual contributor role partners closely with sales, product marketing, and global teams to deliver impactful initiatives that drive growth in genomic sequencing adoption within healthcare markets. You will collaborate with key opinion leaders, manage complex projects, and ensure alignment across a matrixed organization to achieve strategic objectives.
Illumina's employee benefits are industry‐leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more
You Are a Dynamic Marketing Professional With a Strong Background In Healthcare Marketing And a Passion For Combining Creativity With Analytics To Deliver Measurable Impact. A bachelor's degree in marketing, Biology, Biochemistry, or related field
Extensive experience in marketing, with a proven track record in healthcare marketing
Expertise in portfolio marketing, go‐to‐market strategy, and multi‐channel campaign execution
Strong understanding of genomic sequencing and its role in healthcare
Willingness to travel up to 25% across MED and Central Europe
Healthcare Segment Strategy
Develop multi‐channel marketing plans for healthcare customers based on market trends and competitor insights
Collaborate with sales leaders to drive portfolio strategy and define engagement approaches using networks such as LinkedIn and ResearchGate
Partner with commercial teams to build tactical plans aligned with growth objectives
Manage execution of impactful in‐person events and digital experiences
Create customer‐focused content and work with omnichannel teams for optimal deployment
Develop and manage marketing budgets to maximize ROI
Track leads, analyze campaign performance, and report on KPIs to ensure continuous improvement
Align with sales, product, regional marketing, Medical Affairs, and Strategic Growth teams on launches and initiatives
Support development of sales enablement tools and customer‐facing materials
Market Insights & Training
Conduct market research and share actionable insights
Provide regular training and updates to sales teams on trends and strategies
We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero‐net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. Full‐time
Health Care Provider
Biotechnology Research, Research Services, and Medical Equipment Manufacturing
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