Local Store Marketing Specialist

Career Opportunities: Local Store Marketing Specialist (1525)

Join QSRP: where the good growth happens

Burger Kingis part of QSRP ( Quick Service Restaurant Platform ), a company dedicated to delivering mouthwatering food experiences to our 100 million customers annually through our 1,200+ restaurants and 7,000 employees throughout 9 key countries. Our product offering proudly represents a culturally diverse selection of Burgers through our US-style Burger King and Belgian-rooted Quick restaurants, French style O'Tacos, Vibrant burger brand G La Dalle, Dunkin: the world leader in coffee and donuts, Chopstix: one of the most recognized Asian QSR brands in the UK,.

So, are you ready to dive into a career that’s as exciting as our menu?

About the position

The Local Store Marketing Specialist is responsible for defining and implementing local marketing strategies for Burger King restaurants in Italy.

The role aims to maximise restaurant performance through local marketing activities, local partnerships, events, marketing plans to support new openings, and initiatives tailored to the specific needs of each restaurant.

The successful candidate will work closely with franchisees, District Managers, Operations, Marketing, and external agencies, turning local opportunities into measurable business results.

Key responsibilities

Local Store Marketing strategy development

• Define and implement Local Store Marketing plans to support the restaurant network.
• Identify local growth opportunities based on the characteristics of the trading area and the performance of each restaurant.
• Design initiatives to increase traffic, visit frequency, and sales.

Brand visibility and local signage

• Ensure a strong local brand presence.
• Monitor the quality of local communications and external road signage .
• Ensure that activities are consistent with Burger King guidelines.

Support for new openings

• Develop marketing plans for new restaurant openings and reopenings.
• Coordinate pre-opening and post-opening activities.
• Collaborate with Operations and franchisees to achieve traffic and brand awareness targets.

Support for restaurants and the franchise network

• Work alongside franchisees and Area Managers to identify business growth opportunities.
• Support restaurants facing traffic or sales challenges through tailored plans.
• Ensure the correct implementation of marketing activities and communication materials.

Local partnerships and activations

• Create and develop partnerships with businesses, schools, universities, sports associations, local authorities, and other local organisations.
• Develop events, sponsorships, and activities to engage the local community.
• Build programmes to increase local visibility and acquire customers.

Analysis and performance

• Monitor results, sales, traffic, and the return on investment (ROI) of initiatives.
• Prepare reports and recommendations to continually optimise local marketing investment.

What do you bring

• Degree in Marketing, Economics, Communications, or a related field.
• 4–7 years of experience in Local Store Marketing, Trade Marketing, or Field Marketing.
• Driving License (B)
• Experience in quick-service restaurant (QSR) companies is preferred; experience in retail, food service, or franchise networks is also relevant.
• Strong business focus and a drive to increase traffic.
• Ability to develop commercial partnerships and local activities.
• Excellent project management skills.
• Knowledge of sales and marketing KPIs.
• Excellent interpersonal and negotiation skills.
• Willingness to travel frequently throughout Italy.
• Excellent knowledge of Microsoft Office, particularly Excel and PowerPoint.

As an individual you are

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