Global Marketing

1 giorno fa

Varese VA, Provincia di Varese; Lombardia, Italia Bolton Group Tempo pieno

Overview

As Global Marketing & New Business Development Product Manager, you will help build a distinctive premium seafood brand with cultural relevance. You will drive brand identity, digital storytelling and collaborations to connect with premium food consumers. You will identify opportunities to place the brand within gastronomy, wine, design, hospitality and lifestyle. This role blends brand-building with aesthetics and entrepreneurial energy to turn ideas into concrete initiatives.

Retribuzione / Benefits

  • Meal vouchers worth 12 per day
  • Health insurance
  • Corporate welfare plan

Responsabilità

  • Brand Identity & Desirability: define and bring the brand positioning, identity and tone to life; build awareness and desirability among premium consumers
  • Digital & Social Media: manage digital presence, social platforms, content creation and community engagement
  • Creators & Influence: identify and activate food creators, chefs and opinion leaders for authentic collaborations
  • Premium Partnerships & Brand Collaborations: develop and activate collaborations with premium brands in wine, design, hospitality and lifestyle
  • Experiential Marketing & Brand Activation: design memorable tastings, chef collaborations and events; oversee partners and budgets
  • Brand & Business Performance: contribute to marketing planning, track brand health and ROI; align with sales and commercial priorities
  • Cross-Functional & Project Management: coordinate with Sales, Trade Marketing, R&D, Finance and external agencies; guide packaging and innovation initiatives

Requisiti fondamentali

  • 3-4 years of experience in Brand or Product Management, Digital Marketing, or similar roles
  • Hands-on knowledge of digital platforms, social media, creators and content formats; ability to develop engaging digital storytelling and interpret performance insights
  • Strong understanding of brand positioning and visual identity; experience in partnerships and activations from concept to execution
  • Fluent in Italian and proficient in English
  • Creative and entrepreneurial mindset
  • Curiosity and proactive approach
  • Strong relationship-building and ability to turn ideas into projects
  • Digital platforms, social media, creators and content formats; ability to develop engaging digital storytelling and interpret performance insights
  • Brand positioning and visual identity
  • Experience in developing partnerships and managing activations from concept to execution