Marketing Specialist

It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and / or expression sexual orientation religion or belief HIV status or disability. ABOUT WFP The World Food Programme is the world's largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change. At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves. To learn more about WFP visit our website : follow us on social media to keep up with our latest news : YouTube LinkedIn Instagram Facebook Twitter TikTok. WFP offers a highly inclusive diverse and multicultural working environment. WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities. A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe. POSITION TITLE Global Marketing Specialist Search ORG UNIT Private Partnerships Division (PSP) DUTY STATION Rome HQ CONTRACT TYPE Regular consultant DURATION 11 months LINE MANAGER / SUPERVISOR Supporter Acquisition Lead ORGANIZATIONAL CONTEXT The United Nations World Food Programme (WFP) is the largest humanitarian organization saving and changing lives 2023 alone WFP supported more than 150 million people by delivering food assistance in emergenciesandworking with communities to improve nutrition and build resilience. Work as hard as we might through drought and floods conflict and peace disasters natural or man-made the needs are immense and growing. To achieve a world with Zero Hunger the Private Partnerships Division (PSP) is investing in fundraising from individuals. WFPs individual fundraising programme is the fastest growing among our peer set (IFL Forum) and with ambitious plans for the next strategy period we aim to reach a cumulative income of USD 1.4 billion from 2020-2030. Our strategy is digital-first; we recruit supporters primarily through Meta Google and TikTok and provide a world-class supporter experience via email SMS Whats App outbound telephone and social media. The programme is currently expanding to support six core languages : English French Arabic German Korean and Chinese. PURPOSE OF THE ASSIGNMENT The Global Marketing Specialist Search position sits within the Global Supporter Acquisition Team a team of eight that is primarily responsible for recruiting supporters through global paid media campaigns. KEY RESPONSIBILITIES Monitor analyse and report on paid search performance Monitor paid search performance daily across all financial and funnel metrics. Contribute to data and attribution initiatives to understand channel performance. Set up and manage large-scale search campaigns across multiple platforms languages and countries Create launch and optimize global search campaigns for sudden-onset emergencies. Develop and execute seasonal search campaigns e.g. Ramadan tax time and GivingTuesday. Implement a QA process to ensure all new campaign setups are proofread and error-free. Coordinate with the Communications (COM) division regarding WFPs Google Grants account. Monitor POs and invoicing for search platforms to ensure continuity of ad spend. Analyze and optimize always-on search campaigns creative and assets globally Perform account health checks leveraging automation scripts wherever possible. Review and optimize search assets e.g. sitelinks image extensions structured snippets callouts. Continually analyze keywords in all languages to expand coverage or negative match as needed. Review and optimize audience strategies including geotargeting use of customer match lists. Review analyze and advise on search landing pages and ad creatives. Review and evolve our search account structures as needed to maximise performance. Provide technical platform expertise across Google Ads and SA360 Lead on technical projects e.g. Drive SEO to maximize search income holistically across paid and organic efforts Collaborate with partner agencies communications and product teams on SEO initiatives. Implement and coordinate SEO processes and keyword mapping within and across teams. Ensure alignment and integration of SEM and SEO workstreams. Collaborate on website and landing page content to support paid and organic search. Monitor and analyze organic search performance alongside paid search. Ensure SEO best practices are documented and implemented across indexed landing pages. DELIVERABLES AT THE END OF THE CONTRACT Paid and organic search channels have performed in line with agreed fundraising targets. The latest SEM and SEO best practices are defined and followed across all relevant platforms. QUALIFICATIONS AND EXPERIENCE REQUIRED Education University degree preferably in a relevant discipline e.g. marketing. Work history At least 4 years of professional experience in the hands‐on execution and optimization of search marketing campaigns in Google Ads and SA360. At least 2 years of media agency experience in a PPC or SEO role. Experience with large‐scale search campaigns ideally across multiple countries and languages with annual spends over USD 1 million. Experience in working with Google account representatives. Familiarity with Tableau or Looker Studio dashboards. Ability to troubleshoot technical and data issues. Knowledge of SEO fundamentals. Knowledge of CRO and AB testing tools. Soft Skills Analytical thinking : ability to analyze performance data to identify issues trends and opportunities. Organization : ability to manage and prioritize tasks across multiple campaigns platforms and projects simultaneously. Adaptability : willingness to learn new platforms cover new tasks work out of hours when required (e.g. sudden‐onset emergencies) and adapt to shifting plans or performance. Creativity : ability to generate data‐driven ideas e.g. for campaigns content copy experiments and areas of growth. Languages Excellent command (C1 minimum) of English and preferably at least one of our other fundraising languages : French German Spanish Arabic Korean Chinese. Click here to access WFP Leadership Framework REASONABLE ACCOMMODATION WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. NO FEE DISCLAIMER The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Therefore you are advised to apply particular care when submitting personal information on the web. REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable). Please make sure you upload your professional CV in the English language Kindly note the only documents you will need to submit at this time are your CV and Cover Letter Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time Please contact us at in case you face any challenges with submitting your application Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Employment Type Full-Time Experience years Vacancy 1 Only shortlisted candidates will be notified All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.