Audience Forecasting Analyst

1 mese fa

Italia Group M Worldwide Inc. A tempo pieno

GroupM for the Choreograph - Business Intelligence & Insight unit is looking for an Audience Forecasting Analyst with a strong knowledge of the advertising market and its dynamics, the functioning of Auditel research, and media owner companies.

OBJECTIVE AND SCOPE OF THE ROLE

  • Manage and create television audience forecasts for the main offerings in the TV advertising market.
  • Support the group’s media planners in all phases of television planning.
  • Constantly analyze trends in editorial and advertising audiences in the market and collaborate with the 'Media Intelligence' department to create analyses and scenarios for the group or the agency's clients.
  • Manage a direct relationship with the main media owners in the TV advertising market.

Responsibilities

  • Provide audience analysis and forecasts to the group's agencies in a timely manner to enable TV planning.
  • Inform the agency's workgroups by monitoring television viewing data across all devices.
  • Manage the relationship with offline planners.

About You

  • A minimum of 2 years of experience in Audience Forecasting and TV Audience Analysis.
  • Knowledge of TV forecasting is crucial for the role.
  • Good knowledge of tools such as Kubik, Arianna, Kimono, and MCS.
  • Strong teamwork skills.

If you are eager to be part of our team, join the challenge You will find a stimulating and collaborative environment with many internal training courses to enhance your skills.

LOCATION

WPP Campus in Milan (plus the option for hybrid working).

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.

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