E-commerce Business Insights and Site Merch Manager

E-commerce Business Insights and Site Merch Manager
Location: Milano, IT
We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray‑Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.
As an E-commerce Business Insight Manager, you will play a key role in enabling data-driven decision making across the e-commerce organization. The role sits at the intersection of business analysis and performance-driven site merchandising , with a strong focus on product performance, on‑site optimization, and commercial impact . You will translate data into actionable insights to improve conversion, revenue, and customer experience, working closely with eCommerce managers, Marketing, and Product teams.
The role also includes an active contribution to the budgeting and forecasting process, supporting planning, forecasting, and topline reviews.
A strong focus of the role is product and merchandising performance analysis. You will conduct in‑depth analyses on product performance, including bestsellers, discounted and promotional products, and assess their impact on key commercial KPIs.
Working closely with D2C Merchandising, you will evaluate and quantify the business impact of product‑related initiatives such as assortment changes, promotional strategies, and product visibility rules.
You will contribute to the definition, optimization, and monitoring of on‑site sorting and ranking strategies, leveraging tools such as Algolia. This includes managing the site merchandising and product roadmap, as well as designing and analyzing tests and projects aimed at maximizing the commercial impact of site merchandising actions.
You will thrive in this role if you enjoy working with data and partnering with stakeholders to answer “why” questions and drive measurable business results in a fast‑paced, international environment.
Deliver daily and weekly reporting and performance analysis , producing insightful and actionable outputs for the E-commerce team and top management, using data from multiple sources and tools;
Perform ad hoc analyses and data‑driven deep dives on business topics, issues, and strategic questions to support the growth of the online business;
Prepare and contribute to weekly and monthly business reviews , as well as budgeting and planning sessions with top management and the finance team;
Support budgeting, forecasting, and topline planning , monitoring performance versus targets and identifying risks and opportunities;
Partner with regional E-commerce Managers to analyze KPIs across the full e-commerce funnel (traffic, UVs, CTR, CR, AOV, AUR, revenues, orders), identifying optimization levers;
Conduct product and merchandising performance analyses , with a focus on bestsellers, discounted and promotional products, aimed at maximizing conversion, revenues, and margins;
Collaborate closely with D2C Merchandising teams to define, measure, and evaluate the business impact of product‑related actions on commercial KPIs;
Define, optimize, and monitor on‑site sorting and ranking strategies using tools such as Algolia, improving product discoverability and commercial performance;
Manage the site merchandising and product roadmap , coordinating projects and A/B tests to maximize the impact of merchandising initiatives;
Work cross‑functionally with planning team to ensure alignment between merchandising strategies, stock availability, promotional calendars, and key trading moments.
Msc’ in Business Administration, Finance or similar fields
At least 5 year of experience in similar roles or Finance/ Controlling team within complex organizations
Strong proficiency in data analysis tools, especially advanced MS Excel (Power BI knowledge is a plus);
Proven ability to analyze large and complex datasets, identifying trends, customer behaviors, and commercial opportunities;
Solid understanding of business dynamics and KPIs, with the ability to align business strategy with operational execution;
Ability to translate data into clear, actionable insights for non‑technical stakeholders;
Strong cross‑functional collaboration skills, working effectively with product, marketing, IT, operations, and finance teams;
Structured and analytical mindset, with strong problem‑solving skills and attention to detail;
We are committed to creating an inclusive environment for all employees.