Growth Marketing Lead

Ruby Labs is a leading tech company that creates and operates innovative consumer products. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. We are building a high-scale payment orchestration platform that helps businesses manage and optimize payments across multiple providers, regions, and products. As the platform continues to grow, we are looking for an experienced Growth Marketing Lead to own its digital presence and build a scalable marketing engine around the product. You will own the full journey from positioning and website → content and distribution → acquisition funnels → qualified pipeline . We are looking for someone who has already worked in strong B2B SaaS, FinTech, Payments, DevTools, or other technical startups and understands how to market complex technology products to sophisticated audiences. You should be comfortable operating independently and using AI, automation, and modern marketing tools to achieve the output normally expected from a broader marketing team. Own the product website as a core acquisition and conversion channel. Build and launch landing pages for products, use cases, industries, campaigns, and competitors. Run A/B tests and conversion-rate optimization initiatives. Maintain and update marketing pages independently using modern web, no-code, and AI tools. Work with product and engineering teams when deeper technical changes are required. Build and operate the product’s content engine. Own the company blog, industry insights, guides, case studies, research, product content, and newsletters. Turn internal expertise from product, engineering, and payments teams into high-quality external content. Develop strong narratives around payment orchestration, payment performance, routing, retries, fraud, subscriptions, and related topics. Create content designed for both education and commercial intent. Social Media & Executive Presence Own social media presence, with LinkedIn as the primary channel. Help build the public presence of company leadership and subject-matter experts. Create thought-leadership content for executives. Grow a relevant audience of payments, fintech, product, and technology decision-makers. PR & Industry Presence Build the product’s visibility within the global payments and FinTech ecosystem. Build relationships with relevant journalists, creators, communities, and industry platforms. SEO & AI Discovery Own the organic acquisition strategy. Perform keyword, competitor, and search-intent research. Create high-intent commercial and competitor pages. Manage on-page, technical, and content SEO initiatives. Optimize visibility across Google as well as AI-driven discovery platforms such as ChatGPT, Perplexity, Gemini, and similar tools. Track organic traffic, rankings, visibility, leads, and pipeline generated through search. Growth & Acquisition Funnels Build and optimize acquisition funnels from first interaction to qualified opportunity. Develop landing pages, lead magnets, reports, webinars, and other acquisition assets. Build email nurturing and lifecycle campaigns. Implement marketing automation and lead-routing workflows. Experiment with inbound, paid, partnership, community, retargeting, and outbound-assisted acquisition. Work closely with Sales to improve lead quality and conversion. Continuously identify new channels capable of generating qualified pipeline. Own marketing analytics and attribution. Website traffic and acquisition sources Qualified pipeline Marketing-sourced and marketing-influenced pipeline SEO performance Build clear dashboards and reporting around marketing performance. Prioritize measurable business outcomes over vanity metrics. AI-First Marketing Operations Use AI extensively across the marketing workflow. Build efficient AI-powered processes for: Market and competitor research SEO research Visual creation Video production Landing-page development Data analysis Marketing automation Create reusable workflows and automations instead of repeatedly performing manual tasks. Continuously evaluate new AI tools that can improve marketing quality, speed, or scale. 4+ years of hands-on experience in growth, content, digital marketing, or demand generation. ~ Proven experience in B2B SaaS, FinTech, Payments, DevTools, infrastructure, or another technical startup environment. ~ Strong portfolio of marketing initiatives you personally built or owned. ~ Organic traffic growth ~ Qualified leads ~ Strong understanding of B2B acquisition funnels and complex sales cycles. Excellent written English and strong copywriting skills. Practical experience with SEO and website conversion optimization. Experience with marketing automation, CRM, and analytics platforms. Ability to operate independently with minimal supervision. Strong hands